# Chief Marketing Officer (CMO)

**Company:** [IBMC](http://jobs.workable.com/companies/c3DF7rNDzoXfKwb66Rh2C7.md)
**Location:** Dubai, United Arab Emirates
**Workplace:** on site
**Employment type:** Other

[Apply for this job](http://jobs.workable.com/view/9e0a0f49-7366-4e54-92e0-098aae9f2a54)

## Description

Our client is a fast-growing fintech holding group delivering cutting-edge trading technology and data infrastructure to global institutional clients. The company powers a portfolio of ventures across the B2B and B2C spectrum from custom trading platforms to high-performance SaaS products and financial analytics tools. 

The Chief Marketing Officer (CMO) is responsible for developing and executing the company’s global go-to-market and revenue strategy. You will lead the marketing, sales, and growth functions across the entire ecosystem aligning brand, messaging, sales execution, and customer success into a high-performing commercial engine. This role requires deep experience in both B2B and B2C marketing, a strategic mindset, and a strong grasp of financial industry client expectations.

### Key Responsibilities

### 1\. Commercial & Revenue Leadership

-   Own and execute the global go-to-market and revenue strategy across all business lines.
-   Build and scale an integrated sales organization targeting institutional clients (hedge funds, brokers, prop firms, financial service providers).
-   Define and manage revenue forecasting, pipeline management, CAC/LTV models, and growth KPIs across ventures.
-   Personally lead enterprise and strategic deals, including long sales cycles, contract structuring, and high-value negotiations.
-   Establish pricing, packaging, and monetization frameworks for SaaS, enterprise services, and licensing models.

### 2\. Marketing & Brand Strategy

-   Develop and protect a premium global brand aligned with institutional trust, performance, and technological excellence.
-   Own end-to-end full-funnel marketing strategy: awareness, demand generation, conversion, retention, and expansion.
-   Lead digital, content, performance, product, and brand marketing initiatives across B2B and B2C channels.
-   Oversee the creation of high-impact narratives, thought leadership, and sales collateral that simplify complex financial technology.
-   Ensure consistent messaging across all products, regions, and customer segments.  
    

### 3\. Product & Growth Marketing

-   Lead product marketing for new launches and existing products, including positioning, ICP definition, and value articulation.
-   Partner closely with Product, Engineering, and Data teams to align market demand with roadmap priorities.
-   Drive adoption, usage, and retention strategies across SaaS and B2C products.
-   Implement data-driven experimentation frameworks to continuously optimize acquisition and conversion.  
    

### 4\. Partnerships & Ecosystem Development

-   Build and manage strategic partnerships, including channel partners, co-marketing agreements, integrations, and licensing deals.
-   Develop alliances with technology providers, brokers, liquidity providers, and fintech platforms.
-   Identify new distribution channels and ecosystem opportunities that accelerate scale.

### 5\. Leadership, Governance & Collaboration

-   Build, mentor, and lead high-performing marketing, sales, and growth teams across regions.
-   Define team structure, hiring plans, performance metrics, and incentive models.
-   Collaborate closely with the Office of CEOs and executive team on company strategy, fundraising narratives, and investor materials.
-   Represent the company externally with clients, partners, and at industry events

### KPI

-   Revenue growth and market expansion across all ventures
-   Enterprise deal velocity, win rate, and average contract value
-   Brand positioning and credibility within institutional finance
-   Sales and marketing efficiency (CAC, pipeline quality, conversion rates)
-   Successful product launches and adoption metrics

## Requirements

-   Minimum 5 years in a leadership role as a CRO, CMO, or VP of Sales/Marketing in fintech, SaaS, or a financial services-oriented company.
-   Demonstrated experience in building and scaling integrated sales and marketing teams.
-   Expertise in both B2B enterprise sales and B2C product marketing, preferably in a tech or finance environment.
-   Proven track record in negotiating large, complex institutional deals.
-   Strategic thinker with operational execution strengths and strong stakeholder management skills.
-   Experience working in or willingness to relocate to Bali is preferred.

## Benefits

-   Competitive salary and benefits package.
-   Work visa sponsorship for the successful candidate.
-   The opportunity to live and work in one of the world's most desirable locations.
-   A pivotal role in the growth and success of a dynamic fintech group.
-   Profit sharing and performance-based incentives.
-   Collaborative and supportive work environment where your ideas are valued.
-   Opportunities for professional development and career advancement.