# SEO Content Specialist

**Company:** [Trade Nation](null/companies/2FhKvtUiCW8iF4eiGMoQGG.md)
**Location:** London, United Kingdom
**Workplace:** hybrid
**Employment type:** Full-time
**Department:** Marketing

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## Description

Create and improve search-led content that matches intent and supports conversion, covering both traditional SEO and Generative Engine Optimisation (GEO) for AI-driven search and answer engines. Focus is content quality, structure, refresh cadence, on-page optimisation, and content performance, with consistent use of approved wording patterns, required risk language, and adherence to E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and YMYL (Your Money or Your Life) content standards. 

**Key responsibilities:** 

-   Write and update high-intent SEO content (commercial pages, comparison pages, FAQs, education where it supports intent). 

-   Write content optimised for GEO (Generative Engine Optimisation), structuring and phrasing content so it can be clearly understood, cited, and surfaced by AI-driven search and answer engines (e.g. ChatGPT, Perplexity, Google AI Overviews), alongside traditional SEO. 

-   Maintain a refresh plan: identify decay, update content, and improve coverage gaps. 

-   Conduct keyword research to identify content opportunities, search intent, and coverage gaps across markets, feeding findings into the content plan. 

-   Grow First Time Trader (FTT) volumes from generic, non-brand keyword terms through SEO content, reducing reliance on brand search and expanding acquisition from new audiences. 

-   Apply on-page best practice: headings, structure, internal linking updates, meta inputs, and content QA before publish. 

-   Localise (rather than directly translate) content for country-specific websites, adapting to local search intent and market nuances while avoiding content cannibalisation, duplication, and duplicate-content flags across the global site network. 

-   Manage and coordinate content across multiple global/country websites, maintaining consistency of structure, tone, and compliance while reflecting local relevance. 

-   Write and edit content in line with E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and YMYL (Your Money or Your Life) principles, reflecting the standards required for financial content. 

-   Review content performance (rankings, organic traffic, engagement, conversion) and use insights to optimise existing content and improve rankings. 

-   Work within compliance constraints and use approved claims and risk language patterns.

## Requirements

-   Strong SEO writing and editing, with clear understanding of intent and SERP formats. 

-   Ability to follow content templates and create consistent, scannable structures. 

-   High attention to detail, accuracy, and deadline discipline. 

-   Comfortable with feedback loops and iteration based on performance data. 

-   Understanding of GEO principles and how content is surfaced and cited by AI/LLM-driven search and answer engines. 

-   Strong keyword research skills, using SEO tools to identify search intent, opportunity, and content gaps. 

-   Experience managing content across global/multi-country websites, with a good understanding of avoiding content cannibalisation and duplication. 

-   Good working knowledge of E-E-A-T and YMYL content requirements, ideally within a regulated or financial services environment. 

-   Performance-led approach; confident reviewing content performance data and optimising content to improve rankings. 

-   Experience with Storyblok CMS advantageous. 

**Performance Measures** 

-   Content shipped and refreshed to plan, with on-time delivery and low rework rate. 

-   Improvement in performance of priority pages (rankings, traffic quality, engagement). 

-   Increase in FTTs sourced from generic/non-brand keyword terms, with a growing share of organic conversions coming from non-brand SEO content. 

-   Content quality maintained: fewer compliance revisions, fewer factual errors, consistent structure. 

-   Refresh cadence maintained with clear tracking of what changed and why. 

-   Improved visibility and citation of content within AI-driven search and answer engines (GEO performance). 

-   Successful localisation of content across country/language websites with no cannibalisation, duplication, or duplicate-content issues flagged.

## Benefits

-   Competitive salary, and discretionary annual bonus.
-   Private healthcare.
-   Life Insurance, Critical Illness & Income Protection cover.
-   Active Lifestyle allowance.
-   Annual leave above minimum entitlement.
-   Up to 3 weeks allowance to work in any location.
-   Enhanced parental leave packages.