# GTM Lead - WithCoverage

**Company:** [talentpluto](https://jobs.workable.com/companies/2nYWUi59rZSM8FgpK1mqSr.md)
**Location:** New York, United States
**Workplace:** on site
**Employment type:** Full-time

[Apply for this job](https://jobs.workable.com/view/a11816d9-f345-46fe-a502-86cded2b89e7)

## Description

**Location:** New York, NY

**Work Model:** Onsite, 5 days per week

**Industry:** Insurance / InsurTech

**Compensation:** $150K-$200K base, ~$225K-$280K OTE (uncapped commission)

### About the Company

Our partner is a venture-backed, tech-enabled insurance brokerage serving roughly a thousand commercial clients across multiple industries. Backed by top-tier investors, the team has doubled in the past year and is opening a new full-floor headquarters in Manhattan. The go-to-market organization is expanding to five or six vertical leads.

### The Opportunity

This is a vertical ownership role. You will own go-to-market strategy for a single industry vertical, with the first hires focused on private equity, then real estate, then data centers. The mandate is top of funnel: events, sponsorships, industry dinners, booths and direct outreach into your network. You are not managing a team and you are not carrying a closing quota; your quota is tied to the pipeline you create for the vertical.

The reason this role exists is that generic outbound does not work in these industries. The team wants someone who already knows the buyers, already has the relationships, and can translate that into a repeatable motion. You will work alongside closing teams who take the opportunities you generate.

### Responsibilities

-   Own and build the go-to-market strategy for your assigned vertical
-   Generate top-of-funnel pipeline through events, sponsorships, dinners and direct outreach
-   Activate and expand your existing network of buyers and industry contacts
-   Shape vertical-specific messaging and positioning with marketing
-   Partner with closing teams to hand off qualified opportunities
-   Report on vertical pipeline performance against a top-of-funnel quota

### Requirements

-   3-5 years of experience with deep subject-matter expertise in private equity, commercial real estate or data centers
-   An existing, active professional network in that vertical
-   Quota-carrying sales or go-to-market experience, not consulting alone
-   Demonstrated ability to build a lead generation and prospecting strategy from scratch
-   Strong written and verbal communication with senior industry stakeholders
-   Willingness to work onsite in New York five days per week