# Marketing Strategist (Growth Marketing)

**Company:** [Konew FinTech Corporation Limited](http://jobs.workable.com/companies/qaMTeb9yPDJLGeMyUmzgDT.md)
**Location:** Central, Hong Kong
**Workplace:** on site
**Employment type:** Full-time
**Department:** Creative Intelligence (CI)

[Apply for this job](http://jobs.workable.com/view/a1d8dc37-c46c-4744-bdd6-10895815423c)

## Description

-   Plan, implement and optimize promotional campaigns aligned with brand objectives and achieve targeted growth
-   Develop compelling content and utilize Meta and Google Ads to boost brand awareness and customer engagement
-   Collaborate effectively with sales teams to define requirements and ensure alignment on business strategy
-   Stay updated on industry trends and competitor activities to contribute innovative ideas on campaigns
-   Support SMART goals and provide actionable strategic marketing insights for ad performance and revenue optimization
-   Plan and optimize the digital ad strategies and spend efficiency
-   Participate in on-/off-line marketing event & activities when necessary
-   Support ad-hoc projects and tasks as assigned by superior

## Requirements

-   Degree or above in Creative Media, Marketing, Journalism, Statistics, or equivalent qualifications at HKQF level 5
-   Minimum 8 year of marketing and digital experience is preferable, prior experience in banking and finance industries and knowledge of consumer lending & credit card business is preferred
-   Strong creativity with a deep understanding of digital and social media trends, proficiency in using AI tools is a plus
-   Possess knowledge of graphic design, photo & video shooting and editing
-   Results focused, with a track record of achievement
-   Creative, detailed mindset with multi-tasking and project management skills
-   Strong sense of responsibility, well organized, self-motivated with can-do attitude
-   Good interpersonal and communication skills with good command of both Chinese and English
-   Be responsive with ability to work independently under pressure
-   Immediately available is highly preferred

## Benefits

-   Attractive remuneration package
-   Career progression opportunities
-   Discretionary performance bonus
-   Medical & Dental insurance
-   Birthday leave
-   Anniversary leave
-   Study leave
-   Study subsidy scheme
-   Employee property loan / personal loan scheme
-   Numerous other staff benefits