# Ecommerce Manager

**Company:** [Pavago](http://jobs.workable.com/companies/oLah2TugS95w5whXCdpTG3.md)
**Location:** Remote
**Workplace:** remote
**Department:** Candidate Sourcing

[Apply for this job](http://jobs.workable.com/view/a23fdd7c-ffe8-46a0-ac3c-4824280b173f)

## Description

### **Ecommerce Manager (Shopify, CRO, Meta & Google Ads) – Remote | AEST Hours**

**Position Type:** Full-Time, Remote  
**Working Hours:** AEST Business Hours

### **About the Role**

At Pavago, one of our clients is hiring an **Ecommerce Manager** to own and grow the entire ecommerce engine for a fast-growing brand.

This is not simply a paid media role.

You’ll take ownership across the complete ecommerce customer journey:

-   Shopify store performance
-   Conversion Rate Optimization (CRO)
-   Meta Ads & Google Ads
-   Customer acquisition
-   Retention & Klaviyo
-   Creative performance
-   Technical SEO
-   Merchandising
-   Analytics & customer insights

Success will be measured by overall ecommerce growth — including **revenue, conversion rate, AOV, LTV, retention, ROAS, and profitability** — rather than advertising metrics alone.

You’ll work directly with company leadership and collaborate with creative and development resources to identify opportunities, execute improvements, and continuously optimize the customer journey.

### **What You’ll Own**

### **Ecommerce Growth & Store Performance**

-   Own overall ecommerce performance and the end-to-end customer journey
-   Identify growth opportunities across:

-   Acquisition
-   Conversion
-   Retention
-   Merchandising
-   Customer experience

-   Analyze customer behavior and performance data to identify bottlenecks
-   Develop initiatives to improve:

-   Revenue
-   Conversion rate
-   Average Order Value (AOV)
-   Customer Lifetime Value (LTV)
-   Repeat purchase rate

-   Translate data into clear growth initiatives and recommendations for leadership

### **Shopify Store Optimization & CRO**

-   Own ongoing optimization of the Shopify storefront
-   Improve:

-   Product pages
-   Collection pages
-   Landing pages
-   Navigation
-   Merchandising
-   Checkout flows

-   Identify and eliminate friction across desktop and mobile experiences
-   Implement theme-level Shopify improvements where appropriate
-   Partner with developers on more advanced functionality and website enhancements
-   Build and execute structured CRO initiatives
-   Test and optimize:

-   Offers
-   Bundles
-   Upsells
-   Cross-sells
-   Product presentation
-   Purchase flows

-   Use behavioral data to continuously improve user experience and conversion

### **Meta Ads & Google Ads**

Own and optimize paid acquisition across:

-   Meta Ads
-   Google Search
-   Google Shopping
-   Performance Max

Responsibilities include:

-   Developing campaign structures and audience strategies
-   Building prospecting and retargeting campaigns
-   Creating custom and lookalike audiences
-   Managing campaign budgets and channel allocation
-   Uploading and managing creative assets from the creative team
-   Testing campaigns and scaling successful approaches
-   Improving ROAS while reducing CPA and CAC
-   Maintaining accurate:

-   Pixels
-   Conversion APIs
-   Event tracking
-   Attribution

### **Creative Strategy & Performance**

You won’t be expected to personally produce every creative asset, but you will actively influence what gets created.

-   Analyze creative performance across paid advertising and onsite experiences
-   Identify winning:

-   Hooks
-   Messaging angles
-   Offers
-   Customer motivations
-   Creative concepts

-   Develop structured creative testing hypotheses
-   Provide data-backed recommendations to:

-   Designers
-   Copywriters
-   Content creators

-   Help the creative team understand what is working, why it is working, and what should be tested next

### **Retention Marketing & Klaviyo**

-   Own performance analysis and optimization of retention marketing
-   Manage Klaviyo:

-   Segmentation
-   Lifecycle campaigns
-   Automated flows
-   Retention initiatives

-   Optimize:

-   Welcome flows
-   Abandoned cart
-   Browse abandonment
-   Post-purchase
-   Win-back campaigns

-   Identify opportunities to increase:

-   Repeat purchases
-   Customer retention
-   LTV
-   Email-attributed revenue

-   Improve email engagement and deliverability

### **Technical SEO & Organic Growth**

-   Conduct technical SEO audits and implement improvements
-   Manage and optimize:

-   Indexing
-   Crawlability
-   Schema markup
-   Structured data
-   Metadata
-   Internal linking
-   Site architecture

-   Monitor website health and organic search performance
-   Identify opportunities to increase organic traffic and search visibility
-   Collaborate with content and development resources where needed

### **Analytics & Customer Insights**

Use tools such as:

-   GA4
-   Shopify Analytics
-   Hotjar
-   Microsoft Clarity
-   Lucky Orange or similar behavioral analytics tools

You’ll:

-   Analyze acquisition, conversion, retention, and customer behavior
-   Identify funnel drop-offs and conversion friction
-   Monitor customer acquisition and lifetime value metrics
-   Evaluate channel and campaign profitability
-   Deliver monthly performance reporting
-   Turn data into actionable growth recommendations and execution plans

### **What Makes You a Strong Fit**

You:

-   Understand ecommerce as an interconnected growth system rather than separate marketing channels
-   Think beyond traffic acquisition and advertising
-   Understand the full journey from **ad → store → purchase → repeat customer**
-   Are highly analytical and comfortable making decisions from data
-   Can identify and solve conversion and retention problems
-   Move comfortably between strategy and hands-on execution
-   Understand how creative performance affects acquisition and conversion
-   Can collaborate effectively with designers, developers, copywriters, and leadership
-   Focus on revenue and measurable business outcomes

### **Required Experience & Skills**

### **Must-Have**

-   **3+ years of experience** driving growth for ecommerce or DTC brands
-   Strong hands-on experience managing **Meta Ads** for ecommerce
-   Strong hands-on experience with **Google Ads**, including:

-   Search
-   Shopping
-   Performance Max

-   Proven experience owning the full ecommerce funnel from acquisition through conversion and retention
-   Strong hands-on **Shopify** experience
-   Experience improving:

-   Storefront performance
-   Merchandising
-   Product pages
-   Collection pages
-   Landing pages
-   Checkout experiences

-   Demonstrated success with **Conversion Rate Optimization (CRO)**
-   Experience optimizing:

-   Offers
-   Bundles
-   Upsells
-   Cross-sells
-   Purchase flows

-   Experience with behavioral analytics platforms such as:

-   Hotjar
-   Microsoft Clarity
-   Lucky Orange

-   Experience developing creative testing strategies
-   Strong understanding of ecommerce metrics:

-   ROAS
-   MER
-   CPA
-   CAC
-   AOV
-   LTV
-   Conversion Rate
-   Retention Rate

-   Hands-on **Klaviyo** experience
-   Strong understanding of lifecycle marketing, segmentation, automated flows, and retention
-   Strong technical SEO knowledge
-   Experience using **GA4** and ecommerce analytics tools
-   Excellent written and verbal English
-   Ability to work independently and make data-driven recommendations

### **Nice to Have**

-   Shopify Liquid experience
-   HTML, CSS, or JavaScript knowledge
-   Google Tag Manager experience
-   Strong ecommerce UX knowledge
-   Experience with A/B testing and experimentation platforms
-   Experience with DTC consumer brands
-   Understanding of AI search optimization and LLM-driven product discovery

### **What a Typical Day Looks Like**

You may spend your day:

-   Reviewing revenue and ecommerce performance
-   Analyzing Shopify and customer behavior data
-   Identifying conversion bottlenecks
-   Optimizing product and landing pages
-   Reviewing Meta and Google Ads performance
-   Adjusting acquisition budgets and campaigns
-   Evaluating creative performance and developing new testing hypotheses
-   Improving Klaviyo flows and customer segmentation
-   Reviewing retention and repeat purchase performance
-   Implementing CRO and merchandising improvements
-   Monitoring technical SEO
-   Collaborating with designers and developers
-   Presenting growth opportunities to leadership

**In short:** You own the ecommerce growth engine across **acquisition → conversion → retention → customer lifetime value**.

### **Key Metrics for Success**

-   Ecommerce revenue growth
-   Website conversion rate
-   Average Order Value (AOV)
-   Customer Lifetime Value (LTV)
-   Customer retention and repeat purchase rate
-   ROAS and MER
-   CPA and CAC
-   Email-attributed revenue
-   Organic traffic and search visibility
-   CRO experiment performance
-   Merchandising performance
-   Quality and accuracy of reporting
-   Successful execution of growth initiatives

### **Why This Role Stands Out**

-   Full ownership of the ecommerce growth engine
-   Impact beyond paid advertising alone
-   Hands-on ownership across Shopify, CRO, acquisition, retention, and analytics
-   Direct collaboration with company leadership
-   Opportunity to influence creative strategy using real performance data
-   Ability to shape the customer journey from first click through repeat purchase
-   High autonomy and measurable business impact
-   Fully remote environment
-   Growth opportunities into:

-   **Senior Ecommerce Manager**
-   **Head of Ecommerce**
-   **Ecommerce Growth Lead**
-   **Director of Ecommerce**

### **Interview Process**

1.  Initial Phone Screening
2.  **Spark Hire Intro Video**
3.  Recruiter Interview
4.  Client Interview
5.  Final Decision & Offer

### **Apply Now**

If you have strong **Shopify, CRO, Meta Ads, Google Ads, Klaviyo, retention, and ecommerce analytics experience** and know how to improve the entire customer journey — not just paid acquisition — we’d love to hear from you.

This is a high-ownership opportunity to drive growth across:

**Acquisition → Conversion → AOV → Retention → LTV → Revenue**

**#EcommerceManager #Shopify #Ecommerce #DTC #CRO #MetaAds #GoogleAds #Klaviyo #PerformanceMarketing #EcommerceGrowth #DigitalMarketing #RemoteJobs #LI-AG1**