# Head of Marketing, KSA

**Company:** [moomoo](http://jobs.workable.com/companies/rYBPx6Li26wNSnbH8JV4qn.md)
**Location:** Riyadh, Saudi Arabia
**Workplace:** hybrid
**Employment type:** Full-time

[Apply for this job](http://jobs.workable.com/view/a3bc5c05-f7e0-4a98-a053-3690d55a93d1)

## Description

### About the Company

We are a fast-growing global fintech and digital investment platform committed to transforming the way people invest and build wealth. Our mission is to make investing more accessible, efficient, and technology-driven through innovative products, powerful trading tools, and investor education.

With a strong presence across global markets, we serve a growing community of investors ranging from first-time investors to active traders and high-net-worth clients. We are expanding rapidly in the Middle East and are looking for entrepreneurial talent to help build our brand and business in the Middle East.

### Responsibilities

-   Lead and manage the local marketing team, fostering a high-performance, collaborative, and results-driven culture.
-   Define team priorities, develop organizational capabilities, and mentor talent to support long-term business growth.
-   Lead go-to-market strategy and market expansion initiatives in Saudi Arabia.
-   Drive overall brand positioning, integrated marketing, and customer acquisition strategies to strengthen market presence and business growth.
-   Develop deep local market insights, including understanding customer behavior, investor profiles, distribution channels, and cultural nuances to localize marketing effectively.
-   Work closely with the performance team, and business development team to align marketing strategies with commercial objectives and revenue growth.
-   Plan and execute full-funnel marketing campaigns across digital, offline, partnerships, community, and influencer channels.
-   Analyze market trends, competitor landscape, and customer data to identify growth opportunities and optimize marketing performance.
-   Support thought leadership initiatives and help establish the company as a trusted investment and fintech brand in the region.

## Requirements

-   Strong understanding of financial markets, investing, and stock trading behavior. An experienced personal trader in Stock/ETF/Option trading is preferred.
-   Proven experience in marketing, growth, or commercial leadership roles.
-   Strong people management and cross-functional leadership experience.
-   Experience in both marketing and sales-oriented environments, with a strong commercial mindset.
-   Deep understanding of Saudi Arabia’s consumer landscape, culture, and digital ecosystem.
-   Ability to combine strategic thinking with strong execution capabilities in fast-paced environments.
-   Experience in fintech, brokerage, wealth management, banking, or financial services is highly preferred.
-   Multilingual abilities (Arabic/Mandarin(Chinese)/English)

_\*\*Only shortlisted candidates will be contacted._