# Digital Marketing Manager (Demand Generation & Operations)

**Company:** [EQL Tech](http://jobs.workable.com/companies/rdSxofMLbVidYMJMoWdhhn.md)
**Location:** Cardiff, United Kingdom
**Workplace:** hybrid
**Employment type:** Full-time
**Department:** Brand, Design & Marketing

[Apply for this job](http://jobs.workable.com/view/a42e351f-ec7a-4c30-9753-88b080ab716e)

## Description

### Digital Marketing Manager (Demand Generation & Operations)

**Location:** Swansea, Wales (Hybrid - regular weekly office presence required)

**Position Type:** Full-time, Permanent

### Company Overview

Thinqi is a well-established, fast-growing UK B2B SaaS company specialising in enterprise learning, talent, and performance management platforms. Their digital solutions support complex, high-security, and regulated industries, including a strong footprint across the public sector.

As they scale their commercial operations, they are seeking a hands-on, data-driven **Digital Marketing Manager** to take complete ownership of their end-to-end demand generation campaigns, marketing operations, and performance reporting.

### The Role

This is a highly commercial, execution-focused role designed for a marketer who loves to build, execute, and measure. Instead of just managing agencies from afar, the successful candidate will actively operate internal marketing systems, build workflows, orchestrate multi-channel campaigns, and bridge the gap between marketing activity and the sales pipeline.

For a professional who brings a blend of creative campaign strategy and analytical marketing operations expertise, this role offers the autonomy to make a massive impact.

### Key Responsibilities

-   **Campaign Ownership:** Design, launch, and manage end-to-end B2B demand generation campaigns across digital channels (email, paid social, organic, web, and content).
-   **Marketing Operations & Systems:** Take hands-on management of the internal marketing automation platform and CRM system to optimise lead routing, segmentation, nurturing, and automated workflows.
-   **Reporting & Analytics:** Own the marketing dashboard. Track, analyse, and report on channel performance, attribution, ROI, and commercial pipeline contribution to senior leadership.
-   **Agency Management:** Direct and hold external SEO and paid media agencies accountable by setting clear performance metrics, reviewing campaign execution, and optimising spend.
-   **Pipeline Optimisation:** Collaborate closely with the sales team to ensure seamless lead transition, high data hygiene, and continuous optimisation of the lead lifecycle.

## Requirements

### Must-Have Experience

-   **Proven Commercial Impact:** A clear track record of owning full campaigns and being measured on qualified pipeline, revenue contribution, and ROI - not just brand awareness or engagement metrics.
-   **In-House System Execution:** Deep, practical experience configuring and running in-house marketing systems (CRM/Automation tools), with a preference for direct execution over routing all work through external agencies.
-   **Agency Oversight:** Demonstrated experience directing external paid media/SEO agencies, with a sharp focus on metrics, ROI, and commercial accountability.
-   **Industry Background:** A background working within **B2B SaaS, EdTech, HR Tech, GovTech**, or highly regulated sectors.
-   **Location & Commute:** Must be based within a realistic, regular daily commuting distance of **Cardiff, Wales,** for a hybrid working model.
-   **Right to Work:** Eligible to work in the UK.

### Nice-to-Have Experience

-   **B2B Marketing Expertise:** 5+ years of dedicated experience in a B2B digital marketing, demand generation, growth marketing, or marketing operations role.
-   **Education:** Degree in marketing.
-   Strong hands-on mastery of **HubSpot** (specifically building advanced workflows, lead scoring, lifecycle stages, and custom attribution reporting).
-   Experience tailoring content strategies and LinkedIn-led campaigns to engage senior decision-makers across long, complex sales cycles.

## Benefits

### What's on Offer

-   Hybrid working structure balancing collaboration in the office with remote work.
-   Generous holiday allowance and company pension scheme.
-   Genuine opportunities for professional growth and ownership in a scaling B2B business.
-   A collaborative, forward-thinking company culture.