# Growth & Marketing Lead

**Company:** [Marathon Talent](http://jobs.workable.com/companies/5bYqKiitnkswFw3vY5nYxq.md)
**Location:** Mexico City, Mexico
**Workplace:** on site
**Employment type:** Full-time
**Department:** Financial Services

[Apply for this job](http://jobs.workable.com/view/a4cf732a-9d74-4d0e-a00f-a4dd300f729b)

## Description

Own user acquisition and growth for the Mexico market: paid, influencer, referral, and organic channels.

**Responsabilidades:**

-   Paid marketing across Meta, TikTok, Google: budget, creative testing, CAC/LTV
-   Referral program, influencer campaigns, and organic growth loops
-   Community channels: Facebook groups, WhatsApp, activations
-   Attribution and measurement (Branch.io, ad platforms, internal data)
-   Campaign execution: bilingual copy, landing pages, push campaigns

## Requirements

-   Proven experience growing a consumer product in Mexico
-   Hands-on paid marketing: managed real budgets, can show results
-   Strong analytical skills: cohorts, CAC, activation, retention
-   Able to execute directly, not just manage agencies
-   Heavy AI tooling user
-   Fluent Spanish and English
-   Mexico City preferred