# Digital Marketing Specialist

**Company:** [Biomapas](https://jobs.workable.com/companies/8iejh2fCgUzZGK2eUKBree.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time
**Department:** Commercial Management

[Apply for this job](https://jobs.workable.com/view/a5112176-432e-4d94-900c-80d7f6369704)

## Description

Join our international team as a Digital Marketing Specialist.

**Digital Marketing Specialist** supports delivery of the Biomapas marketing plan, with a focus on digital channels. The role delivers and optimizes day-to-day digital activity, including paid campaigns, SEO, the website and email marketing.

It is also a broad, hands-on role. Alongside digital, the person will support design, events, internal and external communications, and marketing coordination across a small, growing team.

### Key areas of responsibility and main tasks

**Digital marketing:**

-   Run and optimize paid campaigns on LinkedIn and Google Ads, including targeting, A/B testing and tracking spend against budget
-   Set up and maintain conversion tracking, landing pages and retargeting
-   Update website content and support on-page and technical SEO
-   Manage email marketing campaigns, including building, sending and tracking emails such as the monthly newsletter and nurture emails
-   Manage organic social media day to day
-   Support general CRM and marketing automation management so leads are tracked properly
-   Produce regular reports on digital channel and campaign performance against agreed KPIs

**Marketing and communications support:**

-   Execute marketing tasks in the Marketing Plan and maintain the marketing calendar
-   Create day-to-day marketing materials in Canva, such as social graphics and simple collateral, and support sales presentation design in PowerPoint
-   Brief and manage freelance designers on larger creative work, such as event stands, campaign assets and video.
-   Write, proofread and edit content across different channels
-   Coordinate events and exhibitions, including logistics, booth and stand materials, and keep marketing collateral stocked
-   Coordinate marketing activities and brief and work with agencies, freelancers, PR companies, designers and web developers
-   Support consistent internal and external communications, including internal comms with HR and communication on company initiatives

## Requirements

-   Degree in Marketing, Business, Communications or a related field
-   3–4 years in marketing, ideally B2B; life sciences or pharma services is an advantage
-   At least 1–2 years hands-on experience running LinkedIn and/or Google Ads campaigns
-   Working knowledge of SEO, website CMS (e.g. WordPress) and email marketing tools
-   Comfortable with analytics and reporting (e.g. GA4)
-   Experience with CRM, marketing automation or Google Tag Manager is an advantage
-   Willingness to embrace and learn AI tools for content, campaigns and analysis; existing experience is an advantage
-   Confident with design tools such as Canva or Figma; Adobe Photoshop, Illustrator and video editing are an advantage
-   Strong MS Office skills (Word, Excel, PowerPoint, Outlook)
-   **Fluent English, written and spoken**
-   Strong organization and ability to prioritize across many tasks
-   Strong attention to detail and reliable delivery
-   Clear communication and writing skills
-   Hands-on and proactive; happy to pitch in across the team

## Benefits

-   Professional growth and career opportunities
-   International team and environment
-   Bonus based on annual performance
-   Personal accident and business trip insurance
-   Additional health insurance
-   Remote/home based
-   Complimentary health and wellness benefits, such as influenza vaccines
-   Rewarding referral policy
-   Workplace establishment allowance (fully remote)
-   Team building, global meetings, B active events