# Digital Marketing Specialist

**Company:** [Pavago](http://jobs.workable.com/companies/oLah2TugS95w5whXCdpTG3.md)
**Location:** Remote
**Workplace:** remote
**Department:** Candidate Sourcing

[Apply for this job](http://jobs.workable.com/view/a8f9495d-1b39-4677-9bfb-d13e71b3dda7)

## Description

### **Performance Marketing Specialist (Google Ads, SEO & Paid Media) – Remote**

**Full-Time | Remote | U.S. Business Hours**

### **About the Role**

We’re hiring a performance-driven Digital Marketing Specialist to manage and optimize campaigns across Google Ads, PPC, SEO, paid media, and social media channels.

This is a hands-on execution role focused on:

-   Lead generation
-   Paid advertising optimization
-   SEO growth
-   Conversion improvement
-   Social media engagement
-   Campaign performance scaling

You’ll have direct ownership over:

-   Google Ads campaigns
-   PPC and paid search performance
-   SEO optimization
-   Social media growth
-   Performance tracking and reporting
-   Campaign testing and optimization

If you enjoy improving CTR, CPC, CPA, ROAS, traffic, engagement, and conversions, this role is a strong fit.

### **What You’ll Own**

### **Google Ads, PPC & Paid Media (Primary Focus)**

-   Build, manage, and optimize campaigns across:

-   Google Search Ads
-   Display Ads
-   Remarketing
-   Performance Max (PMax)

-   Conduct:

-   Keyword research
-   Audience targeting
-   Campaign structuring

-   Write and test:

-   Ad copy
-   Headlines
-   CTAs
-   Creative variations

-   Optimize:

-   CPC
-   CTR
-   CPA
-   Conversions
-   ROAS

-   Manage:

-   Budgets
-   Bidding strategies
-   Campaign scaling

-   Identify performance gaps and execute improvements quickly

### **SEO & Organic Growth**

-   Conduct keyword research using:

-   SEMrush
-   Ahrefs
-   Google Search Console

-   Optimize:

-   Metadata
-   Headings
-   Internal linking
-   Website content
-   On-page SEO

-   Support:

-   Technical SEO
-   Content optimization
-   Organic growth strategies

-   Monitor:

-   Keyword rankings
-   Traffic
-   Search visibility

-   Identify SEO opportunities and content gaps

### **Social Media Management & Engagement**

-   Support engagement and growth across:

-   Instagram
-   Facebook
-   LinkedIn

-   Respond to:

-   Comments
-   DMs
-   Audience interactions

-   Support:

-   Post scheduling
-   Captions
-   Social optimization

-   Monitor:

-   Engagement metrics
-   Audience growth
-   Campaign activity

### **Analytics, Reporting & Optimization**

-   Track campaign performance across:

-   Paid ads
-   SEO
-   Social media

-   Analyze data using:

-   Google Analytics 4 (GA4)
-   Google Ads
-   Meta Ads Manager
-   SEO tools

-   Prepare:

-   Reports
-   Insights
-   Optimization recommendations

-   Maintain organized documentation of:

-   Campaign changes
-   Tests
-   Performance updates

### **Requirements**

### **Core Requirements**

-   3+ years of hands-on experience with:

-   Google Ads
-   PPC campaigns
-   SEO optimization
-   Social media management

-   Strong understanding of:

-   CPC
-   CTR
-   CPA
-   Conversions
-   ROAS
-   Paid media optimization

-   Experience using:

-   Google Ads
-   Google Analytics 4 (GA4)
-   SEMrush
-   Ahrefs
-   Meta Ads platforms

-   Strong copywriting and communication skills
-   Ability to work independently in a remote environment

### **Nice to Have**

-   Experience managing multiple client accounts
-   Background in:

-   SaaS
-   E-commerce
-   B2B marketing

-   Experience with:

-   A/B testing
-   Landing page optimization
-   Conversion rate optimization (CRO)

-   Familiarity with:

-   Marketing automation
-   Content marketing workflows
-   Email marketing systems

### **What Makes You a Strong Fit**

-   You enjoy optimizing campaigns and improving performance metrics
-   You combine analytical thinking with hands-on execution
-   You proactively identify growth opportunities
-   You understand both paid and organic acquisition channels
-   You care about measurable business outcomes
-   You thrive in performance-focused marketing environments

### **What a Typical Day Looks Like**

-   Review campaign dashboards and marketing KPIs
-   Optimize Google Ads and PPC campaigns
-   Test new ad copy, creatives, and targeting strategies
-   Monitor SEO rankings and organic performance
-   Respond to social media engagement and audience activity
-   Analyze campaign performance and identify optimization opportunities
-   Prepare reports and recommendations for leadership

**In short:** You continuously improve traffic, engagement, conversions, and marketing performance across paid and organic digital channels.

### **Key Metrics (KPIs)**

-   Improved:

-   CTR
-   CPC
-   CPA
-   ROAS

-   Increased:

-   Organic traffic
-   Keyword rankings
-   Social engagement
-   Lead generation

-   Accurate and actionable reporting
-   Consistent campaign optimization and performance improvement

### **Why Join?**

-   Full ownership across:

-   Google Ads
-   PPC
-   SEO
-   Social media

-   Hands-on execution role with measurable business impact
-   Opportunity to work across multiple growth channels
-   Performance-focused environment with strong ownership
-   Growth opportunities into:

-   Performance Marketing Manager
-   Growth Marketing Lead
-   Paid Media Manager

### **Interview Process**

-   Initial Screening Call
-   Recruiter Interview
-   Final Interview
-   Offer & Onboarding

### **Apply Now**

If you:

-   Love performance marketing and paid media
-   Enjoy optimizing Google Ads and SEO campaigns
-   Thrive on improving ROAS and conversions
-   Enjoy testing, analytics, and campaign scaling

this role is a strong fit for you.