# Digital Marketing Manager

**Company:** [Pavago](http://jobs.workable.com/companies/oLah2TugS95w5whXCdpTG3.md)
**Location:** Remote
**Workplace:** remote
**Department:** Candidate Sourcing

[Apply for this job](http://jobs.workable.com/view/a929b58f-53d9-4848-8eb8-e8f6b251d539)

## Description

### **Content Marketing Manager (Fintech Growth)**

**Position Type:** Full-Time, Remote  
**Location:** Pakistan  
**Working Hours:** U.S. Business Hours

### **About the Role**

We’re hiring a strategic and execution-focused Content Marketing Manager to build brand authority, drive organic growth, and lead the complete content marketing function for a fast-growing fintech company.

This role is responsible for developing and executing a high-impact content strategy across social media, SEO, thought leadership, newsletters, podcasts, webinars, and digital PR initiatives. You’ll work directly with leadership to position the company as a trusted voice in fintech, cross-border payments, and diaspora-focused financial services.

This is not a basic social media management role. We’re looking for someone who understands how to turn content into brand authority, audience growth, engagement, and inbound opportunities through consistent storytelling and multi-channel execution.

The ideal candidate is highly creative, analytical, proactive, and comfortable owning both content strategy and hands-on execution in a fast-paced startup environment.

### **What You’ll Own**

### **Content Strategy & Brand Growth**

• Develop and execute a comprehensive content marketing strategy aligned with company growth goals  
• Build brand authority through thought leadership, storytelling, and educational content  
• Maintain and manage a rolling 30-day content calendar across multiple channels  
• Identify content opportunities tied to fintech trends, diaspora audiences, and cross-border finance topics  
• Continuously optimize content strategy based on engagement, SEO performance, and audience insights

### **Content Creation & Organic Marketing**

• Create long-form articles, LinkedIn posts, newsletters, case studies, and founder-led thought leadership content  
• Develop short-form and AI-powered video content using modern creative tools  
• Manage and grow organic presence across LinkedIn, X, Instagram, YouTube, and diaspora-focused platforms  
• Write compelling, audience-focused content optimized for engagement and visibility  
• Ensure all content aligns with brand voice, positioning, and messaging consistency

### **SEO & Organic Growth**

• Conduct keyword research and implement foundational SEO strategies  
• Optimize website and content assets for on-page SEO and search visibility  
• Improve organic rankings, traffic, and discoverability through content-led SEO initiatives  
• Monitor SEO performance using Google Analytics, Google Search Console, and related tools  
• Collaborate on content optimization and evergreen content updates

### **Podcast, Webinar & Community Growth**

• Launch and manage branded podcast or webinar initiatives  
• Coordinate speaking opportunities, guest outreach, and event promotion  
• Build engagement within fintech and diaspora-focused digital communities  
• Support audience nurturing and long-term community development strategies  
• Drive participation and engagement across owned media channels

### **Digital PR & Brand Amplification**

• Execute digital PR and media outreach initiatives  
• Coordinate partnerships, guest features, and brand collaborations  
• Identify opportunities to increase visibility across fintech and startup ecosystems  
• Support founder branding and thought leadership amplification

### **Analytics & Performance Reporting**

• Track and report on content performance, organic growth, engagement, SEO rankings, and campaign outcomes  
• Analyze audience behavior and optimize content strategy based on data insights  
• Monitor content KPIs and continuously improve performance across channels  
• Present actionable recommendations to leadership based on performance trends

### **What Makes You a Great Fit**

• Strong storyteller with excellent written English communication skills  
• Creative thinker who understands how to build authority through content  
• Analytical mindset with ability to connect content performance to business growth  
• Highly organized with strong execution and follow-through  
• Comfortable working independently in startup and fast-paced environments  
• Passionate about fintech, digital communities, and audience-building strategies

### **Required Experience & Skills**

• 3–5 years of experience in content marketing, brand growth, or digital marketing  
• Strong portfolio showcasing content-driven growth and engagement results  
• Experience managing organic social media growth strategies  
• Hands-on experience with AI-powered content and video tools  
• Proficiency with Google Analytics (GA4) and Google Search Console  
• Strong understanding of SEO fundamentals including keyword research and on-page optimization  
• Excellent copywriting, storytelling, and content strategy skills

### **Preferred Experience**

• Background in fintech, SaaS, cross-border payments, or diaspora-focused businesses  
• Experience launching podcasts, webinars, or founder-led media initiatives  
• Familiarity with newsletter growth and audience nurturing strategies  
• Experience with digital PR, media outreach, or brand amplification campaigns  
• Understanding of fintech audiences and community-driven growth models

### **What a Typical Day Looks Like**

A Content Marketing Manager’s day revolves around creating, optimizing, and distributing content that drives brand growth. You will:  
• Plan and execute content calendars across social and owned channels  
• Write and optimize articles, newsletters, and social content  
• Create AI-assisted video and multimedia content  
• Monitor SEO rankings, engagement metrics, and audience growth  
• Coordinate podcast, webinar, or media initiatives  
• Analyze performance data and refine content strategy based on insights

In short: you own the company’s content engine — turning storytelling, organic growth, and audience engagement into measurable brand authority and business momentum.

### **Key Metrics for Success (KPIs)**

• Growth in organic followers, engagement, and audience reach  
• Improved SEO rankings and organic website traffic  
• Consistent execution of 30-day content calendars  
• Increased webinar, podcast, or community participation  
• Media mentions and brand amplification growth  
• Strong engagement and performance across content channels

### **Interview Process**

• Initial Phone Screen  
• Video Interview with Pavago Recruiter  
• Portfolio Review + Content Strategy Assessment  
• Client Interview  
• Offer & Background Verification

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