# Growth Marketing Manager

**Company:** [Tapstitch](http://jobs.workable.com/companies/ewLAfHPvdq4K7sZC4KRDZA.md)
**Location:** Los Angeles, United States
**Workplace:** hybrid

[Apply for this job](http://jobs.workable.com/view/a950949f-b6db-4c6c-8df7-39f8c5e6b9ac)

## Description

We're looking for a highly entrepreneurial, creative, and execution-oriented **Growth Marketing Manager** to develop and execute marketing programs that accelerate Tapstitch's growth.

This is a broad, highly cross-functional role spanning **growth marketing, brand, product marketing, go-to-market, organic growth, PR, events, and strategic marketing initiatives**.

You'll work closely with Marketing, Business Development, Product, and other cross-functional teams across the U.S. and China to bring high-impact initiatives from idea through execution.

This role is ideal for a **versatile, hands-on marketer** who can see the big picture, move quickly, navigate ambiguity, and turn ideas into action and measurable results.

### What You'll Do

### Marketing Programs & Growth Initiatives

-   Develop and execute **integrated marketing programs** that drive brand awareness, customer acquisition, engagement, product adoption, and GMV.
-   Identify new growth opportunities across organic content, partnerships, PR, events, communities, and other channels.
-   Build marketing programs around key customer segments, products, partnerships, and business priorities.
-   Develop campaign concepts, messaging, creative briefs, and activation strategies.
-   Partner cross-functionally to bring programs from concept through execution.
-   Establish goals and KPIs for marketing programs and analyze performance to identify opportunities for optimization and scale.
-   Help develop repeatable marketing programs that can grow across audiences and markets.

### Product Marketing & Go-to-Market

-   Support and execute **go-to-market strategies** for new products, platform capabilities, integrations, and launches.
-   Translate product features into compelling customer value propositions, positioning, messaging, and marketing stories.
-   Develop product marketing programs that drive awareness, education, adoption, and usage.
-   Partner closely with Product and cross-functional teams in the U.S. and China to understand product roadmaps and business priorities.
-   Translate global product capabilities into relevant marketing strategies for the U.S. market.
-   Coordinate GTM execution across Marketing, Product, Creative, Business Development, Customer Success, and other teams.
-   Develop launch materials including product pages, educational content, case studies, sales enablement, and campaign assets.
-   Track launch performance and identify opportunities to improve future GTM programs.

### Organic Growth & Content

-   Support Tapstitch's organic growth strategy across **SEO, content, social, community, partnerships, and emerging discovery channels**.
-   Identify content and search opportunities across fashion, apparel manufacturing, ecommerce, print-on-demand, entrepreneurship, and creator commerce.
-   Develop content programs that build authority, generate qualified traffic, and acquire new merchants.
-   Work with internal and external partners to create thought leadership, educational content, customer stories, and industry insights.
-   Monitor organic traffic, search visibility, competitive positioning, and conversion.
-   Explore emerging opportunities including **AI search and generative engine optimization (GEO)**.

### Brand, PR & Communications

-   Support marketing programs that strengthen Tapstitch's positioning as a leading fashion-on-demand platform.
-   Identify compelling company, product, customer, and partnership stories that can generate earned media and organic awareness.
-   Help develop campaigns and content that differentiate Tapstitch across fashion, ecommerce, and creator commerce.
-   Identify relevant cultural moments, industry trends, and conversations where Tapstitch can participate.
-   Maintain consistent positioning and messaging across product marketing, PR, content, events, and partnerships.

### Events & Activations

-   Help develop and execute marketing programs around **trade shows, conferences, brand activations, workshops, community events, and webinars.**
-   Identify event opportunities that can increase brand awareness, acquire customers, and generate pipeline.
-   Develop creative activation concepts that make Tapstitch stand out and support measurable business goals.
-   Coordinate event execution including programming, partnerships, onsite experiences, content capture, and post-event amplification.
-   Turn events into broader marketing moments through PR, social content, creator participation, and customer storytelling.
-   Represent Tapstitch at select industry events and activations.

### Strategic & Special Projects

-   Own and support high-priority marketing projects as business needs evolve.
-   Identify new marketing programs, partnerships, audiences, and growth opportunities.
-   Conduct customer, competitive, and market research to inform marketing strategies.
-   Work cross-functionally across **U.S. and China-based teams** to move initiatives from idea to execution.
-   Help bridge communication and execution between global and U.S. teams.
-   Bring structure to ambiguous projects and turn them into clear, actionable plans.
-   Jump into high-impact marketing opportunities as priorities evolve.

## Requirements

### What We're Looking For

-   **4+ years of marketing experience** across growth, product marketing, brand, integrated marketing, or related roles.
-   Proven ability to take marketing programs **from idea through execution**, working across multiple initiatives at once.
-   Experience with **product marketing, GTM, organic growth, content, PR, events, or partnerships**.
-   Strong understanding of positioning, messaging, storytelling, and customer acquisition.
-   Highly **hands-on, resourceful, and proactive**, with the ability to thrive in a fast-moving environment.
-   Strong project management, communication, and cross-functional collaboration skills.
-   Comfortable working across **global teams and time zones**, including close collaboration with teams in China.
-   Experience in **fashion, apparel, ecommerce, creator commerce, or high-growth startups** is a plus.
-   Experience with **Shopify, TikTok Shop, SEO, or AI/GEO search** is a plus.
-   **Mandarin Chinese proficiency is a plus.**

### What Does Success Look Like?

Success will be measured by your ability to drive **merchant acquisition and marketing-attributed GMV**, accelerate **organic growth and search visibility**, increase **brand awareness, engagement, and earned media**, generate pipeline through events, and successfully execute high-impact marketing programs.

## Benefits

### Why Join Tapstitch?

-   Help build the **next generation of fashion-on-demand** at a rapidly growing global company.
-   Get real ownership to **build, launch, and scale marketing programs from the ground up**.
-   Work where **fashion, technology, ecommerce, and creator culture collide**.
-   Turn bold ideas into real campaigns, launches, and experiences—**fast**.
-   Work alongside global teams to shape how Tapstitch **wins in the U.S. market**.
-   Join at a stage where your work can have an **outsized impact on the brand and its growth**.