# Senior Marketing Manager - Demand Generation

**Company:** [Haiilo](http://jobs.workable.com/companies/bYPX2FjNMrdytybGQbP8Uz.md)
**Location:** Hamburg, Germany
**Workplace:** hybrid
**Employment type:** Full-time
**Department:** Marketing

[Apply for this job](http://jobs.workable.com/view/aa0f475b-a792-4caf-be6c-f2175696cfcc)

## Description

At Haiilo, we're building the digital home that connects employees with the information that matters to them - reliably, efficiently, every day.  

As our Senior Marketing Manager – Demand Generation, you’ll own DACH pipeline performance end-to-end. You're not here to run existing playbooks - you define the regional demand strategy, diagnose what's not working, fix it, and drive measurable impact across the full funnel.  

  
  
Who we’re looking for  

-   Commercially driven, with proven pipeline ownership across the full funnel 

-   Strong demand generation expertise across paid, campaigns, events and partners — focused on efficiency and scale 

-   Track record of diagnosing and fixing underperformance, not just executing what's already in place 

-   Data-led approach to funnel management, conversion optimisation and performance reporting 

-   Deep understanding of the DACH market, including localisation and B2B buyer behaviour 

-   High ownership, proactive working style, comfortable challenging the status quo and influencing cross-functionally 

What you’ll do  

-   Own DACH pipeline performance — targets, pacing and corrective actions 

-   Define and execute the regional demand strategy, optimising channel mix across paid, campaigns, events and partners 

-   Lead campaign planning and execution with a clear focus on pipeline and revenue impact 

-   Improve funnel performance (MQL → SQL → pipeline) through continuous conversion and buyer journey optimisation 

-   Partner closely with Sales on account targeting, pipeline coverage and performance alignment 

-   Coordinate with PMM, content and digital teams as the central point of accountability for DACH demand