# Growth Marketer (Creator & Performance Specialist)

**Company:** [Unpack Holdings Limited](http://jobs.workable.com/companies/sueHKU8ApayZCd4tviyxSx.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time

[Apply for this job](http://jobs.workable.com/view/ac5b9c2f-44c8-4d0d-92bb-b4ea9abec3af)

## Description

### The Mission

We are looking for a data-driven Growth Marketer who views creators not just as a brand awareness tool, but as a high-velocity performance marketing channel.

Your mission is to weaponize our creator ecosystem to drive hyper-growth, user acquisition, and measurable revenue. This is not a traditional PR or talent management role; you will combine performance analytics, conversion rate optimization (CRO), and strategic relationship-building to build scalable acquisition loops. You are equally comfortable diving deep into data attribution models, A/B testing referral incentives, and speaking the language of gaming and streaming creators to unlock their audience's potential.

We value execution, a scientific approach to growth, and absolute ownership. If you know how to turn creator traffic into sustainable, long-term user retention, we want you on our team.

### Key Responsibilities

-   **Performance-Driven Growth Strategy:** Design, execute, and scale creator-led marketing campaigns with a strict focus on performance metrics like ROAS, CAC, conversion rates, and retention.
-   **Funnel Optimization & A/B Testing:** Optimize the landing pages, onboarding flows, and unique referral hooks that creator audiences use to maximize conversion from view to active user.
-   **Data Analytics & Attribution:** Track, analyze, and report on campaign performance. Dive into attribution data to figure out which creators, platforms, and content formats drive the highest LTV (Lifetime Value) users.
-   **Creator Incentive Architecture:** Structure and iterate on performance-based compensation models, affiliate structures, and milestone rewards that incentivize creators to actively promote our platform.
-   **Scalable Campaign Operations:** Move away from manual one-off deals. Build systems, automated workflows, and CRM pipelines that allow us to manage and track dozens of creator growth campaigns simultaneously.
-   **Cross-Functional Collaboration:** Partner with the Product and Engineering teams to build growth loops directly into the product (e.g., custom referral tools, creator-specific perks).

## Requirements

**The Growth Mindset:** Proven experience running performance marketing or growth campaigns—specifically leveraging creators, affiliates, or influencers to hit hard acquisition targets.

**Data & Analytics Rigor:** Highly proficient with growth analytics tools (e.g., Google Analytics, Mixpanel, Amplitude, or CRM tracking software). You live in spreadsheets and make decisions based on data, not gut feelings.

**Conversion Rate Expertise:** Strong understanding of consumer behavior, funnel mechanics, landing page optimization, and growth loops.

**Cultural Fluency:** A deep understanding of modern creator dynamics, streaming platforms (Twitch, YouTube, Kick), gaming/eSports culture, or Web3 communities.

**High Operational Discipline:** Ability to run a structured, highly organized marketing pipeline without letting details slip through the cracks.

### Preferred Qualifications

-   Experience working with performance-based affiliate networks or influencer marketing platforms.
-   Experience in gaming, gambling, entertainment, or highly viral consumer-facing digital products.
-   Understanding of paid acquisition (Meta, Google, TikTok Ads) and how it can be used to amplify organic creator content.

## Benefits

### Why Join Us? (Benefits)

-   **High-Impact Ownership:** You'll play a direct role in helping creators grow while influencing the underlying strategy behind a rapidly expanding creator ecosystem.
-   **Work at the Center of the Creator Economy:** Collaborate daily with creators, communities, and internal teams that are actively shaping the future of digital entertainment and online engagement.
-   **Freedom to Execute:** We value initiative and trust people to own outcomes. You'll have the complete autonomy to identify opportunities, solve problems, and drive improvements.
-   **Build Alongside Ambitious Teammates:** Join a distributed team that values curiosity, speed, and continuous improvement. We move quickly, support each other, and focus relentlessly on execution.
-   **Long-Term Growth:** As the company scales, there will be significant opportunities to expand your scope, develop new skills, and grow your career with us.