# Social Media & Influencer Executive

**Company:** [COAT Paints](http://jobs.workable.com/companies/wbeyzp6fz2qX7EisgWxEza.md)
**Location:** London, United Kingdom
**Workplace:** hybrid
**Employment type:** Full-time

[Apply for this job](http://jobs.workable.com/view/ad53d885-f638-476e-ad70-c8d1b3ccc6db)

## Description

**About the role**

You'll be the engine behind COAT's content generation, social and influencer activity - the person who makes things happen on time, to brief and to a high standard. You'll report into the Social & Influencer Manager, working closely with the wider Marketing team, and take ownership of the day-to-day delivery across gifting, scheduling, community, trade content, and reporting. You'll have a couple of years of experience and be comfortable managing multiple workstreams at once.  

**What you'll do:**

_Social_

-   Schedule, upload and publish organic social content across all social channels (primary channel Instagram)
-   Manage day-to-day community engagement, including owning the engagement automation tool
-   Source trade project imagery and content, obtain T&Cs from contributors
-   Assess trade and partner content for suitability across channels
-   Stay tapped in to social listening, platform trends and emerging formats, bringing relevant opportunities to the team
-   Proactively monitor COAT's tags across platforms, assessing whether user-generated content can be repurposed or used
-   Propose process improvements to streamline workflows and increase efficiency
-   Produce monthly reports on social and influencer performance

_Content Generation, Influencer & Gifting_

-   Own gifted creator outreach end to end - sourcing, contacting, logistics, follow-up
-   Manage gifted creator relationships once partnerships are established
-   Build and maintain creator lists and sourcing pipelines
-   Track content deliverables and chase where needed
-   Source paid sponsorship content opportunities and flag to the Social & Influencer Manager
-   Support the Social & Influencer Manager on influencer and creator events, assisting with logistics and on-the-ground delivery
-   Obtain usage rights permissions on approved sponsorship content
-   Support the Social & Influencer Manager on content generation for paid channels
-   Upload and maintain content to COAT's internal content library, keeping assets organised and up to date

## Requirements

**Essential**_:_

-   2+ years' experience in a social media, influencer marketing or content role, ideally within a lifestyle, home or design-adjacent brand
-   Experience managing organic social scheduling and publishing, with Instagram as a primary channel
-   Experience running gifted or influencer outreach end to end, including relationship management and deliverable tracking
-   Confident using social scheduling and community management tools
-   Comfortable working with platform-native analytics, pulling together clear and actionable reporting
-   Excellent organisational skills, with the ability to manage multiple workstreams and deadlines at once
-   Strong written communication, adaptable across creator outreach, community replies and internal reporting
-   Personable, yet deliberate - able to build relationships with creators and partners, and move them forward with pace and purpose
-   An appreciation and respect for brand standards and brand image, when managing social and influencer content.
-   Highly focused and organised, with the ability to see through noise and towards the bigger picture
-   A self-starter who takes ownership rather than waiting to be told

**Desirable:**

-   Experience within a D2C, interiors, fashion, design or sustainability-led brand. If it's a premium brand, even better.
-   Familiarity with TikTok and/or Pinterest, in addition to Instagram
-   Experience sourcing or coordinating UGC, trade or partner content, including handling usage rights
-   Basic understanding of content rights, permissions and sponsorship disclosure requirements
-   Experience supporting influencer or creator events
-   A genuine interest in social platforms, trends and emerging formats