# Performance Creative Strategist

**Company:** [Create Wellness, Inc.](http://jobs.workable.com/companies/8EN22yTDk16kSwfRDYQ28E.md)
**Location:** New York, United States
**Workplace:** on site

[Apply for this job](http://jobs.workable.com/view/b052ea1f-8ce3-4802-9aaf-84718c18ac70)

## Description

We’re hiring a Performance Creative Strategist to sit at the intersection of creative and media — someone who thinks in hooks, tests hypotheses, and uses data to make better creative decisions.

This role is for someone who:

-   Has a strong creative eye and a performance mindset
-   Obsesses over what makes content stop the scroll and convert
-   Knows how to translate data into a creative brief
-   Experience building diverse UGC pipelines
-   Thrives in a fast-moving, test-and-learn environment

You’ll own the creative strategy layer across paid social, creator-led advertising, and video — working closely with the Director of Growth Marketing, creative studio team, and creators to build and scale what works.

### What You’ll Do

### Creative Strategy & Testing

-   Own the creative testing roadmap across Meta, TikTok, CTV, and YouTube
-   Develop hypotheses and structure tests across hooks, formats, narratives, and creative angles
-   Translate performance data into actionable creative briefs for internal teams and creators
-   Identify winning patterns and build frameworks for scaling proven concepts
-   Stay ahead of platform trends, ad formats, and creative benchmarks

### Creator & UGC Content

-   Brief, select and guide creators on performance-first content — hooks, pacing, CTAs, messaging
-   Review creator deliverables through a performance lens before they go live
-   Build and maintain a library of winning creative frameworks by creator type, platform, and audience
-   Partner with the Growth Manager to analyze creator performance and identify what scales

### Cross-Functional Creative Operations

-   Serve as the connective tissue between growth and brand — ensuring creative output is both on-brand and built to perform
-   Work with creative studio to manage production timelines and ensure assets are ready to test
-   Work with video editors and designers to iterate quickly on top performers
-   Maintain a living creative learnings doc that informs future strategy

### Analytics & Insights

-   Analyze creative performance at the hook, format, and narrative level
-   Pull and synthesize data from Meta, TikTok, and YouTube to surface what’s working
-   Build and maintain a creative scorecard to track performance across active tests
-   Present findings and recommendations in clear, actionable formats

## Requirements

### What You Bring

-   2–4 years of experience in performance creative, creative strategy, or paid social — ideally at a DTC brand or agency
-   Demonstrated ability to write and brief high-performing ad creative
-   Strong analytical instincts — you can read a creative report and know what to do next
-   Experience working with UGC creators and/or influencer-led content
-   Deep familiarity with Meta and TikTok ad formats, creative best practices, and platform nuances
-   Strong written communication — briefs, copy, and internal decks that are clear and sharp

### What We’re Looking For

-   You think about creative as a performance lever, not just aesthetics
-   You can move from insight to brief to live asset quickly
-   You’re as comfortable in a spreadsheet as you are in a creative doc
-   You have strong opinions about what makes content work — and you back them with data
-   You’re a clear communicator and a strong cross-functional partner
-   You care about building systems, not just shipping one-off assets

### Nice to Have

-   Experience at a health, wellness, or supplement brand
-   Comfort writing short-form ad copy in addition to briefing it
-   Exposure to CTV or YouTube performance creative
-   Strong comfort using AI tools to accelerate creative iteration and research
-   Experience with creator whitelisting and paid amplification workflows

## Benefits

-   Competitive compensation including salary and equity
-   Fully-paid health, dental, 401K, and vision insurance
-   Downtown Manhattan office (4 days in office), with flexible work setup and 15 days of PTO

Why You'll Love Working Here:

At Create Wellness, we're building a category-defining wellness brand that helps people feel their best every day. You'll join a small, high-output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it.