# Senior Copywriter

**Company:** [Weekday AI](http://jobs.workable.com/companies/pxG9rDgnvZm2c86JUchT1j.md)
**Location:** Bengaluru, India
**Workplace:** on site
**Employment type:** Full-time
**Department:** Weekday's Client via platform

[Apply for this job](http://jobs.workable.com/view/b0d123d2-7a2b-4baf-b5c7-2c03d9d66215)

## Description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟭𝟬𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟮𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟭𝟬-𝟭𝟮 𝗟𝗣𝗔)

Experience: 2+ yrs

Location: Bengaluru

Job Type: Full-time

We are looking for a creative and strategic **Senior Copywriter** to craft compelling, audience-focused content that strengthens brand identity and drives engagement across digital and offline channels. This role is ideal for someone with exceptional **copywriting** skills who can transform ideas into persuasive narratives, develop impactful campaigns, and create content that resonates with diverse audiences.

As a Senior Copywriter, you will collaborate closely with marketing, design, content, product, and creative teams to develop high-quality copy for campaigns, advertisements, websites, social media, video scripts, and branded content. You will play a key role in shaping the brand's voice, ensuring consistency across communication channels, and delivering messaging that supports business and marketing objectives.

## Requirements

### Key Responsibilities

-   Develop compelling copy for digital campaigns, websites, landing pages, advertisements, email marketing, social media, and marketing collateral.
-   Create engaging campaign concepts, taglines, headlines, product messaging, and brand storytelling aligned with business objectives.
-   Write scripts for videos, presentations, podcasts, webinars, and promotional content.
-   Collaborate with designers, marketers, and content creators to deliver integrated creative campaigns.
-   Conduct audience, market, and competitor research to create relevant and impactful messaging.
-   Maintain consistency in brand voice, tone, and messaging across all communication channels.
-   Review and edit copy to ensure clarity, accuracy, creativity, and alignment with brand guidelines.
-   Support content strategy initiatives by generating fresh ideas that improve audience engagement and brand visibility.
-   Optimize digital content using SEO and platform-specific best practices where applicable.
-   Manage multiple content projects while meeting deadlines in a fast-paced creative environment.

### What Makes You a Great Fit

-   2+ years of experience in **Copywriting**, Content Writing, Creative Writing, or Advertising.
-   Outstanding writing, editing, and storytelling skills with the ability to adapt tone for different audiences and platforms.
-   Experience creating copy for digital marketing campaigns, social media, websites, advertising, and branded content.
-   Strong understanding of branding, consumer behavior, and persuasive communication techniques.
-   Ability to develop creative concepts that translate into high-impact marketing campaigns.
-   Familiarity with SEO principles, content marketing, and digital communication best practices.
-   Excellent research, analytical, and creative thinking abilities.
-   Strong collaboration and communication skills with the ability to work effectively across creative and marketing teams.
-   Ability to manage multiple projects while maintaining exceptional quality and attention to detail.
-   Passion for creativity, innovation, and crafting memorable brand experiences through impactful copy.