# Senior Digital Marketing Manager

**Company:** [Pavago](http://jobs.workable.com/companies/oLah2TugS95w5whXCdpTG3.md)
**Location:** Remote
**Workplace:** remote
**Department:** Candidate Sourcing

[Apply for this job](http://jobs.workable.com/view/b0d3afff-fbfe-431f-afe6-a6da9361f885)

## Description

### **🚀 Senior Digital Marketing Manager (B2B Growth, Demand Generation, Paid Ads, HubSpot)**

**Full-Time | Remote | U.S. EST Hours | Location: Pakistan**

### **💥 About the Role**

We’re hiring a **Senior Digital Marketing Manager** to own and scale our B2B growth engine.

This is not a coordination role.

You will:

-   Drive **pipeline, leads, and revenue**
-   Own **paid + organic + outbound channels**
-   Build and optimize **full-funnel marketing systems**
-   Work directly with leadership to scale growth

If you think in:  
👉 funnels, CAC, conversion rates, and pipeline — not just campaigns  
this role is for you.

### **📈 What You’ll Own**

### **1\. B2B Growth & Demand Generation (Core Focus)**

-   Build and execute **full-funnel B2B marketing strategies**
-   Drive **MQL → SQL → pipeline growth**
-   Own both:

-   Inbound (content, SEO, organic)
-   Outbound (email, LinkedIn, campaigns)

-   Improve **lead quality, conversion rates, and revenue contribution**
-   Build scalable **growth systems**, not one-off campaigns

### **2\. Paid Advertising & Performance Marketing**

-   Manage campaigns across:

-   **LinkedIn Ads**
-   **Google Ads**
-   **Meta Ads (Facebook/Instagram)**

-   Optimize for:

-   **CPL, CAC, ROAS, conversion rates**

-   Run structured testing across:

-   Audiences
-   Creatives
-   Messaging
-   Landing pages

-   Scale winning campaigns while maintaining efficiency

### **3\. Content, SEO & Organic Growth**

-   Support **SEO strategy + keyword targeting**
-   Improve **organic traffic and inbound demand**
-   Align messaging across:

-   Paid
-   Organic
-   Outbound

-   Optimize **landing pages and funnels for conversion**

### **4\. CRM, Email & Marketing Operations**

-   Own marketing workflows in:

-   **HubSpot (or similar CRM)**

-   Build:

-   **Nurture sequences**
-   **Lead scoring systems**
-   **Automation workflows**

-   Improve:

-   Attribution
-   Reporting visibility
-   Campaign analytics

### **5\. Leadership & Cross-Functional Collaboration**

-   Align closely with **sales on pipeline and revenue targets**
-   Present performance insights to leadership
-   Coordinate with internal teams or external vendors
-   Identify and fix **execution bottlenecks**
-   Help scale the marketing function

### **💻 Requirements**

### **Must-Have**

-   5+ years in **B2B digital marketing / growth marketing**
-   Proven track record driving:

-   **Pipeline growth**
-   **Qualified leads (MQLs/SQLs)**
-   **Revenue impact**

-   Strong experience with:

-   **LinkedIn Ads**
-   **Google Ads**
-   **Meta Ads**
-   **HubSpot (or similar CRM)**

-   Experience managing **multi-channel demand generation**
-   Strong analytical and reporting skills
-   Excellent English communication (written + verbal)

### **⭐ Nice to Have**

-   Experience in:

-   SaaS
-   Agencies
-   Service-based businesses

-   Exposure to:

-   Outbound marketing
-   Sales enablement workflows

-   Experience mentoring or leading teams
-   Strong understanding of:

-   B2B attribution
-   Funnel optimization
-   Conversion rate optimization (CRO)

### **🧠 What Makes You a Strong Fit**

-   You think in **revenue, not vanity metrics**
-   You combine **strategy + execution**
-   You are highly **data-driven**
-   You take **ownership of outcomes**
-   You move fast and iterate aggressively
-   You understand **long B2B sales cycles**

### **📅 What You’ll Be Doing Daily**

-   Review campaign and funnel performance
-   Optimize paid and outbound campaigns
-   Analyze CAC, CPL, conversion rates, and ROI
-   Improve landing pages and messaging
-   Build and test new growth experiments
-   Align with sales on pipeline quality

**In short:**  
You own the engine that drives **pipeline, customer acquisition, and revenue growth.**

### **📊 KPIs (What Success Looks Like)**

-   Growth in **MQLs and SQLs**
-   Lower **CAC** and improved **ROI**
-   Increased **pipeline contribution from marketing**
-   Higher **conversion rates across funnel stages**
-   Scalable and consistent **campaign performance**

### **🌟 Why This Role Stands Out**

-   High ownership, high impact role
-   Direct influence on **revenue and growth**
-   Multi-channel marketing exposure
-   Work closely with leadership
-   Strong growth path into:

-   Head of Marketing
-   Growth Lead
-   Marketing Director

### **🧪 Interview Process**

-   Initial Screening
-   Recruiter Interview
-   Strategy & Growth Discussion
-   Client Interview
-   Offer & Onboarding

### **👉 Apply Now**

If you:

-   Know how to **turn marketing into pipeline**
-   Enjoy **building and scaling growth systems**
-   Thrive in **fast-paced, performance-driven environments**

This role is a strong fit for marketers who want **ownership, impact, and real growth outcomes.**