# CRM Product Manager

**Company:** [Fuku](https://jobs.workable.com/companies/cVzy4Zi49yLx9EZznjyX2v.md)
**Location:** Singapore, Singapore
**Workplace:** on site
**Employment type:** Full-time

[Apply for this job](https://jobs.workable.com/view/b4554f72-25ea-4eea-927d-36e24b14a0e6)

## Description

CRM Product Manager  
  
Salary Range:  
\- $5000-$7000  
  
Benefits of Joining Us:  
\- Performance related pay  
\- Salary increment  
\- 2% Medical Allowance  
  
Responsibilities:  
\- Develop and enhance ZingKey’s CRM platform with a strong focus on B2B sales workflows and sales operations.  
\- Build CRM capabilities across the full sales cycle, including lead capture and qualification, opportunity management, pipeline progression, and deal closure.  
\- Define the relationships and workflows between key CRM objects such as Leads, Accounts, Contacts, Opportunities, and Activities across various sales scenarios.  
\- Design solutions for pipeline management, customer follow-ups, tasks and reminders, quotations, approvals, sales forecasting, and workflow automation.  
\- Collaborate directly with customers, Sales, and Implementation teams to understand business sales processes and translate common needs into scalable CRM features.  
\- Develop customer engagement capabilities across Email, WhatsApp Business, Telephony, and Web Forms, including necessary CRM integrations.  
\- Build sales dashboards, pipeline analytics, conversion funnels, and forecasting tools to help sales teams and managers track performance and make informed decisions.  
\- Identify and implement practical applications of AI throughout the sales journey, such as Lead Scoring, conversation summaries, sales recommendations, automated follow-ups, and AI Sales Assistants.  
\- Produce Product Requirement Documents (PRDs), user stories, workflows, and prototypes, and work closely with UI/UX, Engineering, and QA teams throughout development, testing, and release.  
  
Requirements:  
\- Bachelor’s Degree in Computer Science, Information Systems, Business, or a related discipline.  
\- At least 3 years of relevant experience in CRM, SalesTech, or B2B SaaS products preferred.  
\- Strong understanding of B2B sales processes, particularly Lead Management, Opportunity Management, Pipeline Management, and Sales Forecasting.  
\- Ability to understand different sales models, business rules, and operational workflows, and design CRM solutions that are configurable and scalable.  
\- Strong business analysis and product design skills, with the ability to independently develop PRDs, workflows, and prototypes.  
\- Comfortable working across customers, Sales, Implementation, UI/UX, Engineering, and QA teams to bring product requirements through to release.  
  
Added Advantage:  
\- Hands-on experience with Salesforce, HubSpot, Microsoft Dynamics 365, Zoho CRM, or Freshsales, either in product development or implementation.  
\- Background in CRM implementation, CRM consulting, Sales Operations, or Revenue Operations (RevOps).  
\- Experience with B2B SaaS, SalesTech, or MarTech products.  
\- Familiarity with WhatsApp Business, Email, Telephony, Marketing Automation, and Lead Capture.  
\- Good understanding of APIs, Webhooks, CRM data models, system integrations, and multi-tenant SaaS environments.  
\- Experience building AI or agent-based features for CRM, sales automation, or sales intelligence.