# Sr. Performance Marketing Specialist

**Company:** [Aanaab](http://jobs.workable.com/companies/ueS4kLLCEtnPwbJs486PgN.md)
**Location:** Remote
**Workplace:** remote
**Department:** Marketing

[Apply for this job](http://jobs.workable.com/view/b4c8346c-da91-4c7e-9316-d688fc5455e0)

## Description

### Campaign Strategy & Execution

-   Develop and execute performance marketing strategies across paid digital channels, including Google Ads, Meta, TikTok, LinkedIn, and Snapchat.
-   Plan, launch, and manage multi-channel campaigns aligned with business objectives.
-   Identify and evaluate new acquisition channels and growth opportunities.
-   Ensure campaign messaging aligns with Aanaab's brand and marketing strategy.

### Lead Generation & Conversion Optimization

-   Design and optimize high-converting landing pages for different campaign objectives.
-   Conduct A/B testing across landing pages, ad creatives, and campaign elements.
-   Optimize the customer acquisition funnel from awareness to conversion.
-   Collaborate with internal teams to improve lead nurturing and conversion performance.
-   Build and manage B2B lead generation campaigns targeting schools and enterprise clients.

### Performance Analytics & Reporting

-   Configure and maintain tracking using Google Tag Manager, Google Analytics 4, and related platforms.
-   Monitor campaign performance and analyze marketing data to identify optimization opportunities.
-   Develop dashboards and reports to measure KPIs and campaign effectiveness.
-   Ensure accurate attribution across marketing channels and customer touchpoints.

### Budget & Performance Management

-   Manage and optimize advertising budgets across multiple digital channels.
-   Monitor campaign performance against CAC, CPL, CPA, ROAS, and ROI targets.
-   Continuously improve campaign efficiency through data-driven optimization.
-   Ensure marketing investments contribute to sustainable business growth.

### Cross-Functional Collaboration

-   Partner with Marketing, Sales, Product, and Design teams to align campaign execution with business priorities.
-   Support sales teams by improving lead quality and campaign effectiveness.
-   Share performance insights and recommendations with stakeholders to support strategic decision-making.

## Requirements

### QUALIFICATIONS

### Education

-   Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communications, or a related field.
-   A Master's degree is considered an advantage.

### Experience

-   **5+ years of experience** in Performance Marketing or Digital Marketing.
-   Proven experience managing multi-channel paid advertising campaigns.
-   Experience across both B2B and B2C marketing environments.
-   Previous experience within EdTech, SaaS, Technology, or Digital Services is preferred.

### Technical & Professional Skills

-   Advanced knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, TikTok Ads, and Snapchat Ads.
-   Strong understanding of Google Analytics 4, Google Tag Manager, and marketing attribution.
-   Experience with conversion rate optimization (CRO) and A/B testing methodologies.
-   Strong analytical and reporting skills with the ability to translate data into actionable insights.
-   Budget planning and performance optimization expertise.
-   Strong project management and prioritization skills.

### Languages

-   Professional proficiency in Arabic and English (written and spoken).

### Core Competencies

-   Strategic Thinking
-   Customer Focus
-   Data-Driven Decision Making
-   Ownership & Accountability
-   Results Orientation
-   Innovation & Continuous Improvement
-   Learning Agility
-   Attention to Detail

## Benefits

-   **Flexible remote work.**
-   **Medical insurance (as per company policy).**
-   **Supportive and collaborative work environment.**
-   **Open and collaborative culture.**
-   **Continuous learning and growth opportunities.**
-   **High level of autonomy and ownership.**
-   **Opportunity to make a real impact.**