# Performance Marketing Specialist **Company:** [Pavago](http://jobs.workable.com/companies/oLah2TugS95w5whXCdpTG3.md) **Location:** Remote **Workplace:** remote **Department:** Candidate Sourcing [Apply for this job](http://jobs.workable.com/view/b68c1c3e-13eb-485d-a028-ac1d87922f3c) ## Description ### **Performance Marketing Specialist (Google Ads, Meta Ads, LinkedIn Ads) – Remote | U.S. Time Zones** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Time Zones ### **About the Role** We’re hiring a data-driven **Performance Marketing Specialist** to build, manage, and optimize high-performing paid media campaigns across multiple digital advertising platforms. This role is focused on: - Lead generation - Paid media optimization - ROAS growth - Conversion tracking - Funnel performance - Scalable campaign execution You will manage campaigns across: - Google Ads - Meta Ads (Facebook & Instagram) - LinkedIn Ads - YouTube and display platforms - Retargeting and paid acquisition channels This is a hands-on execution role — not strategy-only. If you: - Love analyzing campaign performance - Enjoy scaling paid media profitably - Thrive on testing and optimization This role is a strong fit. ### **What You’ll Own** ### **Paid Media Campaign Management** - Build, launch, and manage campaigns across: - Google Ads - Meta Ads - LinkedIn Ads - YouTube Ads - Display and retargeting platforms - Develop campaigns focused on: - Lead generation - Sales and conversions - Brand awareness - Remarketing - Manage: - Campaign structure - Audience targeting - Budget allocation - Bid strategies - Audience segmentation ### **Campaign Optimization & Scaling** - Monitor campaigns daily and make performance adjustments in real time - Optimize: - CPC - CPL - CPA - CTR - ROAS - Improve: - Audience targeting - Ad relevance - Funnel performance - Conversion rates - Scale winning campaigns while maintaining efficiency and profitability - Identify and troubleshoot underperforming campaigns proactively ### **Creative Testing & Funnel Optimization** - Run structured A/B tests on: - Headlines - Ad copy - Creatives - Landing pages - CTAs - Collaborate with creative and content teams on high-performing assets - Provide data-backed recommendations to improve: - Messaging - Creative direction - Conversion rates ### **Tracking, Analytics & Attribution** - Implement and maintain: - Google Analytics (GA4) - Google Tag Manager - Meta Pixel - Conversion tracking systems - Attribution setups - Ensure accurate tracking across: - Paid campaigns - Funnels - Landing pages - Analyze: - User behavior - Funnel drop-offs - Conversion paths - Use insights to improve ROI and campaign efficiency ### **Reporting & Performance Insights** - Prepare: - Weekly performance reports - Campaign summaries - Optimization recommendations - Track and report on: - CTR - CPC - CPL - CPA - ROAS - Conversion rates - Present actionable insights and scaling opportunities to leadership ### **Cross-Functional Collaboration** - Work closely with: - Marketing teams - Designers - Content teams - Sales teams - Align paid media efforts with business and revenue goals - Support integrated campaigns combining: - Paid media - SEO - Email marketing - Organic content ### **What Makes You a Strong Fit** - You combine analytical thinking with creative execution - You enjoy testing, experimenting, and improving campaign performance - You care deeply about ROI and measurable outcomes - You proactively identify opportunities and performance gaps - You thrive in fast-paced marketing environments ### **Required Experience & Skills** - 3+ years of hands-on paid media experience - Strong experience with: - Google Ads - Meta Ads Manager - LinkedIn Ads - Proven ability to: - Scale campaigns profitably - Reduce CPA - Improve ROAS - Strong understanding of: - PPC - Attribution models - Conversion tracking - Funnel optimization - Experience with: - Google Analytics (GA4) - Google Tag Manager - Reporting dashboards - Strong analytical and communication skills ### **Ideal Experience** - Experience with: - Lead generation campaigns - E-commerce campaigns - Retargeting funnels - Familiarity with: - HubSpot - Salesforce - Marketo - Marketing automation workflows - Experience managing: - Multiple ad accounts - Client portfolios - Large monthly ad spend - Google Ads and Meta certifications preferred ### **What a Typical Day Looks Like** - Review campaign dashboards and performance metrics - Launch and optimize paid advertising campaigns - Adjust: - Budgets - Bids - Audiences - Creatives - Analyze funnel and conversion performance - Collaborate with creative teams on new ad concepts - Troubleshoot tracking and attribution issues - Prepare performance insights and optimization recommendations **In short:** You drive scalable growth through data-backed paid media execution, testing, and continuous optimization. ### **Key Metrics for Success (KPIs)** - Return on Ad Spend (ROAS) - Cost Per Lead (CPL) - Cost Per Acquisition (CPA) - Click-Through Rate (CTR) - Conversion Rate - Lead and revenue growth - Budget efficiency and campaign scalability ### **Why This Role Stands Out** - Direct impact on revenue and business growth - Opportunity to manage large-scale paid campaigns - Exposure to multiple advertising platforms and funnels - Strong ownership and autonomy in campaign management - Remote flexibility with growth-focused marketing teams - Opportunity to grow into senior growth or paid media leadership roles ### **Interview Process** - Application Review - Initial Interview - Technical Interview & Campaign Discussion - Final Interview with Leadership ### **Apply Now** If you: - Love performance marketing - Enjoy optimizing campaigns daily - Know how to scale paid media profitably This role is a strong fit for marketers who combine analytical thinking, experimentation, and hands-on execution to drive measurable growth.