# Product Marketing Manager - Offline & Content Marketing

**Company:** [moomoo](https://jobs.workable.com/companies/rYBPx6Li26wNSnbH8JV4qn.md)
**Location:** Toronto, Canada
**Workplace:** on site
**Employment type:** Full-time
**Department:** Global Branches

[Apply for this job](https://jobs.workable.com/view/b6919501-533b-4cc1-9e73-9f467573a1d7)

## Description

**Key Responsibilities**

-   **Offline Store Experience & Content Ideation:** Plan and execute engaging on-site content, promotional collateral, display copy, and interactive marketing assets tailored for retail store scenarios to deliver a premium brand experience.
-   **Client Conversion & Cross-Team Operations:** Partner with Product and R&D teams to streamline client onboarding, service delivery, and conversion pathways within physical store environments.
-   **Integrated Campaign Activation:** Lead the end-to-end execution of marketing team initiatives across all offline touchpoints and retail events.
-   **Data Tracking & Conversion Optimization:** Monitor offline traffic and conversion metrics, continuously optimizing store collateral, event formats, and channel ROI.
-   **Compliance & BD Alignment:** Collaborate with BD teams to maximize offline user acquisition impact, while ensuring all physical marketing materials comply strictly with local regulatory standards.

## Requirements

**Who We Are Looking For**

-   A creative marketer with a strong execution mindset who thrives in bringing digital brands to physical spaces.
-   Excellent communicator capable of seamless collaboration across English and Chinese-speaking teams and partners.
-   Highly proactive, detail-oriented, and excited by high-touch client engagement and rapid experimental setups.

**Preferred Qualifications:**

-   Background in brokerage, retail banking, wealth management, or tech retail space.
-   Familiarity with retail activation analytics, foot-traffic conversion models, and event ROI measurement.
-   Understanding of basic investment concepts (equities, options, portfolio management) to ensure accurate store content.
-   Experience working directly with local vendors, production partners, and design agencies

**Basic Qualifications:**

-   Bachelor’s degree in Marketing, Business, Communications, Finance, or a related field.
-   **3–5 years of experience** in offline marketing, experiential content marketing, retail store activation, or integrated marketing campaigns (FinTech or consumer financial services experience preferred).
-   Solid understanding of the Canadian retail/brokerage landscape and investor behavior.
-   Excellent project management skills, with the ability to bridge online campaigns with physical retail activations.
-   Proficient in Microsoft PowerPoint and Excel.
-   Ability to work cross-functionally under tight timelines while maintaining meticulous detail.

**Language Requirements:**

-   **Bilingual (English & Chinese):** Full professional fluency in both English and Chinese, with strong cross-lingual communication and copywriting abilities (**Required**).