# Growth & Marketing Strategist

**Company:** [10XME Technology Inc.](null/companies/rtBhgJ1uFyu75DoGek9Ej9.md)
**Location:** Makati City, Philippines
**Workplace:** hybrid
**Employment type:** Full-time

[Apply for this job](null/view/b7739d61-799e-4fe2-b889-803cbad3043c)

## Description

**Palm Element Limited** is looking for a creative, analytical, and results-driven **Growth & Marketing Strategist** to support the growth of **GIG Rewards and KONEK**.

The ideal candidate is passionate about **growth marketing, digital products, consumer engagement, and emerging technologies**. You will help develop and execute strategies that drive **brand awareness, user acquisition, activation, engagement, and retention** across digital channels.

This role combines **marketing strategy, campaign execution, data analysis, experimentation, and AI-assisted marketing**. You will work closely with Product, Operations, Creative, Business Development, and Management to identify growth opportunities and turn insights into measurable marketing initiatives.

## Requirements

**Growth & Marketing Strategy**

-   Develop and execute marketing and growth strategies for **GIG Rewards and KONEK**.
-   Identify opportunities to increase user acquisition, activation, engagement, retention, and reactivation.
-   Develop go-to-market strategies for new campaigns, promotions, product features, and partnerships.
-   Analyze the customer journey and conversion funnel to identify opportunities for growth.
-   Develop customer segmentation and targeted marketing strategies for different user groups.
-   Identify new acquisition channels, partnerships, and growth opportunities.
-   Plan and conduct marketing experiments and A/B tests to improve campaign performance.

**Digital Marketing & Campaigns**

-   Plan and execute integrated campaigns across social media, websites, email, communities, paid channels, and other digital platforms.
-   Develop campaign concepts, messaging, audience targeting, and channel strategies.
-   Support rewards campaigns, promotions, product launches, partnerships, and user acquisition initiatives.
-   Manage marketing calendars, campaign timelines, budgets, deliverables, and publishing schedules.
-   Coordinate with internal teams and external partners to ensure effective campaign execution.

**Content, Brand & Community**

-   Develop content and communication strategies that support brand awareness and growth objectives.
-   Create or oversee marketing copy, social media content, newsletters, presentations, and campaign materials.
-   Work with Creative and Multimedia teams to produce graphics, videos, and other digital assets.
-   Monitor audience conversations, feedback, engagement, and emerging trends.
-   Maintain consistent brand positioning, messaging, and communication across platforms.
-   Develop initiatives that encourage community participation and strengthen user engagement.

**AI-Assisted Marketing & Automation**

-   Use **ChatGPT, Claude, Gemini, Canva AI**, and other AI tools for research, ideation, campaign development, content creation, and analysis.
-   Build AI-assisted workflows that improve marketing productivity and campaign execution.
-   Identify opportunities to automate repetitive marketing processes.
-   Use AI to analyze audience behavior, campaign performance, and market trends.
-   Explore emerging AI and marketing technologies that can support business growth.

**Analytics & Growth Performance**

-   Monitor **user acquisition, activation, engagement, conversion, retention, and campaign performance**.
-   Establish and track relevant marketing and growth KPIs.
-   Use tools such as **Google Analytics 4 (GA4), Looker Studio, Google Search Console**, and other analytics platforms.
-   Analyze campaign and customer data to identify trends, opportunities, and areas for improvement.
-   Prepare regular growth and marketing performance reports for Management.
-   Translate data into actionable recommendations and future growth initiatives.
-   Evaluate campaign ROI and recommend adjustments to improve marketing efficiency.

**Cross-Functional Collaboration**

-   Work closely with **Product, Operations, Creative, Business Development, Data, and Management** teams.
-   Provide marketing and customer insights that can support product and business decisions.
-   Coordinate with agencies, creators, influencers, suppliers, and business partners when required.
-   Participate in product launches, campaign planning, brainstorming, and growth initiatives.
-   Support other strategic marketing and business development projects as assigned.

## Benefits

-   Ownership and hands-on experience in developing **growth strategies for GIG Rewards and KONEK**.
-   Exposure to the full customer lifecycle—from **acquisition and activation to engagement and retention**.
-   Experience working with real-world rewards, loyalty, and consumer-focused digital products.
-   Opportunity to experiment with **AI-powered marketing, automation, analytics, and growth strategies**.
-   Cross-functional experience working with Product, Operations, Creative, Data, and Business teams.
-   Opportunities for professional growth within **Palm Element Limited**.