# Overseas Social Media Operation

**Company:** [moomoo](http://jobs.workable.com/companies/rYBPx6Li26wNSnbH8JV4qn.md)
**Location:** Hong Kong, Hong Kong
**Workplace:** on site
**Employment type:** Full-time
**Department:** Global Communication Team

[Apply for this job](http://jobs.workable.com/view/b80b3c20-860a-4635-9130-b1401ca24c98)

## Description

**Key Responsibilities**

-   Develop global and regional social media strategies and promotion plans based on annual industry trends. Plan/execute content calendars and campaigns on X（Twitter）,Facebook, LinkedIn, Instagram, etc., accountable for communication effects and business KPIs.
-   Formulate regional social media marketing strategies, and collaborate with the team to drive the planning and implementation of their rollout.
-   Combine product roadmap, brand positioning and user insights to highlight product/service strengths from users’ perspective. Proactively capture industry hot topics for content creation.
-   Integrate resources, collaborate with cross-functional teams on social media campaigns. Develop high-impact, brand-consistent content to strengthen user brand recall, and cooperate efficiently with overseas markets and headquarters.
-   Formulate operation strategies (user engagement, social media advertising, etc.). Track content performance via data analysis, optimize continuously to ensure effective reach to target users.

## Requirements

-   Bachelor’s degree or above; overseas study/work experience preferred. Fluent in English (working language) with excellent English copywriting skills.
-   3+ years of proven experience in social media operations. Interest in online brokerage industry; familiarity with finance, securities, futures trading is a plus. North American market experience preferred.
-   Strong creative planning and copywriting abilities. Deep understanding of overseas social platforms and user habits. Track record of designing actionable content marketing campaigns; excellent works/cases preferred.
-   Keen industry/user insights, ability to capture market trends. Agile thinking, self-motivated, result-oriented. Good at resource integration and innovative content production.
-   Strong logical reasoning and data analysis skills. Capable of data-driven iteration, review and summarizing reusable experience.
-   Outstanding execution, sense of responsibility and ambition. Detail-oriented, quick learner with good team spirit.