# PR & Social Media Specialist

**Company:** [Amer Sports](http://jobs.workable.com/companies/cCACp5JU24PYvATj2gFAK4.md)
**Location:** Moorabbin Airport, Australia
**Workplace:** hybrid
**Employment type:** Full-time
**Department:** Marketing

[Apply for this job](http://jobs.workable.com/view/b8fff947-7cea-4016-b4b6-f2cabdfc381c)

## Description

![](https://workablehr.s3.amazonaws.com/uploads/photos/664950/6df4471fc23afd08fca56bac58691df1.jpg)

At Arc’teryx, we exist to inspire a life outside. Built in the mountains and designed for performance, we create products and experiences that connect people to the outdoors and to each other.

We’re looking for a PR & Social Media Specialist to supports the development and lead the execution of Arc’teryx’s earned-first and social media strategy across ANZ, creating culturally relevant ideas and moments that grow brand visibility, relevance and engagement.

### The Opportunity

Reporting to the Brand Communication Manager, this highly hands-on role will bring Arc’teryx’s brand position, product stories and key priorities to life through earned ideas, activations, events, partnerships, PR and strategic, content-led social media lead and develop a multi-disciplinary Brand Marketing team spanning Brand Management, PR, Social Media and Creative & Content.

### What You’ll Be Doing

-   Support the development and lead the execution of Arc’teryx’s earned-first strategy across ANZ.
-   Develop culturally relevant ideas and moments that earn attention and grow brand visibility and relevance.
-   Identify opportunities across activations, events, partnerships, PR, publishers and cultural platforms.
-   Support the development and lead the execution of the ANZ social media strategy.
-   Build forward-planned, strategic and content-led social plans that communicate Arc’teryx’s brand position and grow cultural relevance.
-   Lead the day-to-day management and performance of Arc’teryx ANZ social channels.
-   Develop earned and social strategies that bring major brand moments, product launches and Arc’teryx Brand Core Gear to life.
-   Build culturally relevant ways to communicate Arc’teryx’s position as a pinnacle mountain brand and innovator.
-   Develop and deliver earned-first activations, events and cultural moments designed to generate attention and organic amplification.
-   Identify relevant cultural, publisher and brand partnership opportunities that extend Arc’teryx’s reach and relevance
-   Identify compelling brand and product stories with strong earned potential.
-   Build proactive relationships across media, publishers, cultural platforms and tastemakers
-   Monitor earned, cultural and social performance and identify clear learnings and opportunities.
-   Track social reach, engagement, audience growth, earned reach and organic amplification.

### What You Bring

-   Strong earned marketing, PR and social media experience within premium, cultural, fashion, lifestyle or leading consumer brands.
-   Demonstrated experience developing culturally relevant, earned-first brand ideas and activations.
-   Strong creative thinker with a deep understanding of how brands earn attention and participate in culture.
-   Demonstrated experience developing and executing strategic, content-led social media strategies.
-   Proven experience growing social channels through distinctive content and strong channel strategy.
-   Can take short-form videos end to end: concept, shoot, edit, publish.
-   Strong understanding of culture, social platforms, audience behaviour and emerging trends.
-   Tertiary qualifications in Marketing, Communications, PR or a related field
-   A genuine passion for the outdoors and living the brand authentically

### What you'll love working here:

-   Generous product discounts across Arc’teryx and affiliated Amer Sports brands
-   Competitive salary package and bonus opportunity
-   Real career growth and development pathways within a global business
-   Access to free mental health and wellbeing support through our Employee Assistance Program
-   Ongoing training, leadership development, and learning opportunities
-   Be part of a passionate, purpose-led team that loves the outdoors

If you’re ready to lead bold storytelling, build cultural relevance and create work that connects deeply with communities, we’d love to hear from you.