# E-commerce Strategist EOI

**Company:** [DotCollective](http://jobs.workable.com/companies/xnpQDiGcHCZ8QU3p5rTWTL.md)
**Location:** Fitzroy, Australia
**Workplace:** hybrid
**Employment type:** Full-time
**Department:** Websites & Campaigns

[Apply for this job](http://jobs.workable.com/view/ba068704-ae13-4db1-8257-66804011f6dd)

## Description

The E-commerce Strategist at DotCollective acts as the bridge between **marketing**, **e-commerce technology**, **customer experience**, and **business strategy**.

They drive measurable growth for our clients across traffic, conversion, retention, and customer lifetime value by developing insight-led strategies that align brand, experience, and commercial goals.

This role elevates clients beyond “just a website build” by turning DotCollective’s design, UX, development and optimisation capabilities into long-term digital outcomes - supporting our ethos of **openness, collaboration, no hierarchy, and shared ownership**.

## Requirements

### **Core Responsibilities**

**E-commerce Strategy & Roadmapping**

-   Develop short and long-term commerce strategies aligned to client goals, budgets, and maturity.
-   Build quarterly and annual roadmaps grounded in data, customer behaviour, and commercial priorities.
-   Identify growth opportunities across acquisition, onsite experience, conversion, retention, and loyalty.
-   Benchmark performance using Shopify, GA, industry standards, and market trends.

**Performance, Analytics & Insights**

-   Analyse customer behaviour, funnel performance, product performance, merchandising, and attribution.
-   Diagnose issues such as high bounce, drop-offs, search inefficiencies, or cart abandonment.
-   Create insight decks, recommendations and prioritised action lists for clients and internal teams.
-   Pull, cleanse and analyse data from a variety of different sources.
-   Lead experimentation through A/B testing frameworks and ongoing optimisation loops.
-   Manage qualitative and quantitative research projects on an ad hoc basis as required.

**SEO & Organic Performance (Migration & Governance Focus)**

-   Provide **high-level SEO oversight** during website and platform migrations to protect organic performance and search equity.
-   Lead **SEO migration planning**, including:

-   URL and information architecture reviews
-   Redirect strategy and mapping (old → new)
-   Content and metadata alignment during replatforming

-   Ensure Shopify themes, templates, and CMS structures support **core technical SEO fundamentals** (crawlability, performance, indexing, schema readiness).
-   Conduct **post-launch SEO health checks and reporting**, identifying:

-   Organic traffic movement
-   Indexing and crawl issues
-   Redirect integrity and errors
-   Structural or performance-related risks

-   Produce **clear migration and post-launch reports** for clients and internal teams, outlining impacts, risks, and recommended next steps.

**CX & UX Performance Optimisation**

-   Improve onsite customer journeys across the full funnel (homepage → PLP → PDP → cart → checkout).
-   Collaborate with UX designers to uplift navigation, product discovery, content hierarchy and user flows.
-   Develop hypotheses for testing and conversion opportunities informed by heatmaps, session recordings and analytics.
-   Champion frictionless, accessible, and brand-aligned experiences at every touchpoint.

**Shopify Platform & Martech Integration**

-   Recommend the right Shopify apps, tools, and integrations to support scalability and operational efficiency.
-   Work closely with developers and Delivery Leads to ensure features align with strategy and business outcomes.
-   Provide strategic input on CMS structure, content models, tagging, merchandising and automation workflows.
-   Stay across Shopify updates, partner ecosystem innovations, and emerging ecommerce capabilities.

**Collaboration, Delivery & Client Partnership**

-   Work hand-in-hand with designers, developers and delivery leads to drive strategy through execution.
-   Facilitate discovery workshops (QBRs, roadmapping) that unlock clarity and alignment.
-   Present insights and strategy recommendations to stakeholders with confidence and clarity.
-   Assist with productising key service offerings
-   Build strong, trusted relationships with clients through transparency, guidance, and proactive leadership.

### **What You’ll Bring**

**Strategic & Analytical**

-   Strong ability to interpret data and translate insight into strategy.
-   Ability to identify patterns, commercial opportunities, and customer pain points.

**E-commerce Expertise**

-   Deep understanding of Shopify, Shopify Plus features, apps, checkout extensibility.
-   Knowledge of merchandising, product taxonomy, fulfilment logic, and e-commerce operations.

**Marketing Knowledge**

-   SEO (technical + content), SEM, paid social, email, retention, CRO.
-   Understanding of attribution, PPC fundamentals, and omnichannel strategies.

**CX & UX Mindset**

-   User-centric thinker with ability to simplify complexity.
-   Familiar with UX flows, IA, wireframes and experimentation.

**Tools & Platforms**

-   Shopify Admin + Analytics
-   Google Analytics 4
-   Search Console, Screaming Frog, SEO tools
-   Klaviyo or other ESPs
-   Heatmap/session tools (Hotjar, Clarity)
-   A/B testing platforms

**Collaboration & Communication**

-   Strong presenter, facilitator, and storyteller.
-   Ability to lead cross-functional teams and influence decisions without hierarchy.

## Benefits

**Working Model**

-   Full-time, permanent role within a dedicated squad
-   Hybrid / remote-first with in-person collaboration as required

**Why work with us?**

-   **Flexibility & Autonomy**: We trust our team to work in ways that suit them best - outcomes matter most.
-   **Career Growth**: Shape the future of eCommerce and grow your expertise within a forward-thinking team.
-   **Engaging Work**: Work on exciting projects for some of the biggest names in retail, solving real-world challenges.