# Product Marketing Specialist

**Company:** [Sumerge](http://jobs.workable.com/companies/fqLx2j2AYiWjKndG8P9ZmW.md)
**Location:** Cairo, Egypt
**Workplace:** hybrid
**Employment type:** Full-time
**Department:** Marketing

[Apply for this job](http://jobs.workable.com/view/be80d4c6-a6d8-40f4-b9f2-ee68819ce80e)

## Description

-   Lead end-to-end marketing campaign planning and execution for Sumerge’s Digital Experience and Modernization offerings.
-   Develop and implement multi-channel campaigns across digital, social, events, PR, and partner ecosystems.
-   Manage content strategy and production — case studies, whitepapers, videos, brochures, and success stories.
-   Drive thought leadership and PR initiatives to position Sumerge as a regional authority in digital transformation.
-   Build and maintain GTM playbooks, product messaging, and positioning frameworks aligned with business priorities.
-   Collaborate with Product and Delivery teams to translate technical capabilities into market-ready value propositions.
-   Partner with Sales and Presales to develop enablement tools (sales decks, battlecards, one-pagers, playbooks).
-   Plan and execute executive events, webinars, and customer showcases that highlight modernization outcomes.
-   Manage marketing performance dashboards, track ROI, and optimize campaigns based on analytics.
-   Oversee regional alignment of campaigns across Egypt, UAE, KSA, Qatar, and GCC markets.
-   Ensure brand consistency and storytelling quality across all internal and external touchpoints.
-   Stay informed on market trends, competitors, and modernization technologies to refine strategy and messaging.

## Requirements

-   Bachelor’s degree in Marketing, Business, or Communications.
-   4- 7 years of experience in product or campaign marketing within IT, SaaS, or digital transformation environments.
-   Proven experience in campaign planning, execution, and performance analysis.
-   Proficiency with marketing automation, CRM, and analytics platforms (HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager).
-   Strong analytical skills with the ability to interpret campaign data and optimize accordingly.
-   Excellent written and verbal communication skills in English (Arabic is a plus).
-   Highly organized, detail-oriented, and comfortable managing multiple concurrent campaigns.