# Digital Marketing Lead - 6 Months - Remote - Octopus by RTG

**Company:** [robusta](http://jobs.workable.com/companies/uGNRDE2QgsGUtGKrRkBhB5.md)
**Location:** Remote
**Workplace:** remote

[Apply for this job](http://jobs.workable.com/view/bf1a78da-0f73-4fe2-967a-3a0f226ec50b)

## Description

**About Octopus by RTG**

Octopus by RTG is the tech hiring and outsourcing arm of **Robusta Technology Group**, dedicated to connecting exceptional tech talent with top-tier organizations across the **MENA, GCC, Europe, the US, and Canada**. We specialize in building strong, long-term partnerships between skilled professionals and innovative companies. Our mission is to empower growth, innovation, and excellence by matching the right talent with the right opportunities.

### **Job Overview**

The Digital Marketing, CRM & Loyalty Lead will be responsible for driving app marketing initiatives, CRM and lifecycle marketing programs, loyalty operations, data analysis and reporting, and managing relationships with key vendors and stakeholders.

### Key Responsibilities

### App Marketing & Campaign Management (40%)

-   Execute campaigns across the mobile application.
-   Manage offer builds, push notifications, in-app content, and delivery channel activations.

### CRM & Lifecycle Marketing (25%)

-   Develop automated CRM programs across onboarding, engagement, retention, and reactivation.
-   Manage CRM agency relationships from briefing through execution and performance review.

### Loyalty Program Management (20%)

-   Own loyalty program operations, including earn/burn mechanics, reward catalog, point thresholds, and expiry policies.
-   Plan and execute booster campaigns on both the burn side (discounted redemptions) and earn side (point multipliers) to drive engagement and redemption rates.

### Data & Reporting (15%)

-   Write and maintain BigQuery SQL across transactional app data, GA4 event data, and CRM platform exports.
-   Build dashboards for stakeholders and senior leadership using Python, Looker Studio, and in-house web tooling.
-   Prepare monthly leadership reports, including Excel-based reporting where required.
-   Conduct incremental sales analysis for offers and campaigns, including methodology design, control group selection, baseline construction, and accounting for halo effects.

### Vendor & Stakeholder Management

-   Act as the primary contact for the loyalty platform vendor, CRM agency, app development partner, MMP, and analytics providers.
-   Coordinate cross-functional alignment with Marketing, Operations, Finance, Legal, and Technology teams.

## Requirements

-   Experience in Digital Marketing, CRM, Loyalty Programs, or Customer Engagement.

-   Hands-on experience executing app marketing campaigns, including push notifications, in-app content, offers, and channel activations.
-   Experience developing and managing CRM and lifecycle marketing programs across onboarding, engagement, retention, and reactivation.
-   Experience working with CRM agencies and managing campaign execution and performance reviews.
-   Knowledge of loyalty program operations, including earn/burn mechanics, reward structures, point management, and redemption campaigns.
-   Experience planning and executing customer engagement and loyalty initiatives.
-   Strong SQL skills with experience working on large datasets (BigQuery preferred).
-   Experience analyzing transactional, CRM, and customer behavior data.
-   Experience with Google Analytics 4 (GA4).
-   Experience building dashboards and reports using tools such as Looker Studio and Python.
-   Ability to perform campaign performance analysis and measure incremental sales impact.
-   Experience working with control groups, baseline analysis, and campaign measurement methodologies.
-   Experience managing external vendors and agency partners.
-   Strong stakeholder management skills with the ability to collaborate across Marketing, Operations, Finance, Legal, and Technology teams.