# Commercial Analyst

**Company:** [Culligan UK limited](http://jobs.workable.com/companies/4b3fvEjCmr8cvQGWUvPx1L.md)
**Location:** Wolverhampton, United Kingdom
**Workplace:** hybrid
**Employment type:** Full-time
**Department:** Sales Operations

[Apply for this job](http://jobs.workable.com/view/bf4d3375-553a-434c-823b-fe8f9371d031)

## Description

The Commercial Analyst works closely within a specific business unit and enterprise vertical in the Commercial Sales Organisation, acting as a key analytical and operational ally. This dynamic role balances focused strategic and operational collaboration with involvement in cross-functional strategic initiatives, delivering both in-depth business unit insights and wide-reaching organizational value.

This role breaks the mold of a typical analyst position, you will be a trusted business partner who transforms data into actionable commercial strategies, questions assumptions with solid evidence, and plays a direct role in driving revenue growth.

Pipeline Analysis & Forecasting

-   Build and maintain weekly pipeline dashboards showing coverage, velocity, stage conversion, and deal health
-   Support Enterprise Sales Leader(s) in forecast calls - providing data-driven perspectives on commit calls
-   Track pipeline waterfall relating it to forecast expectations and flag risks proactively
-   Analyse pipeline coverage ratios by segment, rep, and product - surface gaps before they become problems

Deal Health Oversight, Reviews & Risk Identification

-   Attend deal review meetings with data book prepared \[deal history, progression, comparable deals)
-   Flag at-risk deals based on stall patterns, missing next steps, or historical win/loss signals
-   Challenge optimistic close dates or amounts with evidence from similar deals
-   Maintain 'swing deal' tracker for high-impact opportunities requiring executive attention
-   Analyse CAC/LTV and Pricing structure

Performance Reporting & Insights

-   Prepare weekly/monthly performance snapshots
-   Conduct ad-hoc analysis on request
-   Build rep-level scorecards showing activity, CRM health, attainment trends
-   Prepare materials for Weekly/Monthly/Quarterly Business Reviews

Business Partnership

-   Weekly 1:1 with Sales Vertical Leadership – proactively setting the agenda, not order-taking
-   Become the 'go-to' for Business Unit data questions - own credibility through accuracy and speed
-   Translate sales leader asks into analytical frameworks – not just pulling reports
-   •Build trust through reliability and project delivery

Cross Functional Projects - strategic projects that serve the broader Sales Operations Team

-   Territory & Capacity Planning: Model optimal territory design, quota allocation, headcount requirements
-   Compensation Plan Modelling: Scenario test comp plan changes, build payout calculators, analyse incentive effectiveness
-   Win/Loss Analysis: Interview reps, analyse patterns, produce actionable insights on what's working
-   Market & Competitive Research: Size TAM/SAM, benchmark performance, assess competitive positioning

## Requirements

### Essential

-   3-5 years experience in sales operations, revenue operations, FP&A, or commercial analytic
-   Advanced Excel/Google Sheets skills: pivot tables, VLOOKUP/INDEX-MATCH, scenario modelling, data visualization
-   Salesforce or equivalent CRM experience: comfortable building reports, understanding pipeline mechanics, data hygiene
-   AI tech stack experience and exposure: process automation and optimisation
-   Commercial acumen: you understand how sales works - pipeline, forecasting, quotas, territories, comp plans
-   Communication skills: can present insights to executives, write clear recommendations, facilitate difficult conversations
-   Intellectual curiosity: you dig into 'why' not just 'what'; pattern recognition; love solving puzzles
-   Self-directed: don't need handholding; proactive not reactive; manage your own workload

### Desirable

-   Experience in B2B SaaS, subscription business models, or water treatment/environmental service
-   SQL, Python, or BI tools (Tableau, Looker, Power BI) for deeper data analysis
-   Exposure to territory planning, quota setting, or compensation plan design
-   Sales methodology knowledge (MEDDIC, SPICED, Challenger, etc.)
-   Previous experience in embedded/business partner analyst roles (not centralized reporting teams)
-   Beyond the technical requirements, we need someone who:
-   Loves the messy middle: You're comfortable with ambiguity. Sales data is never perfect - you work with what you have and improve it over time.
-   Balances pace and precision: You know when 'roughly right now' beats 'perfectly right later.' You don't let perfect be the enemy of good.
-   Builds credibility through delivery: You earn trust by being reliable, accurate, and helpful.
-   Enjoys variety: One day you're in a deal review, the next you're modelling territories. The 75/25 split keeps things interesting.
-   Wants to grow: This role is a springboard. Cross-functional projects develop skillset whilst annual Sales Vertical rotations broaden organisation exposure; career path to senior analyst or sales ops leadership.

## Benefits

-   25 days' holiday + Bank Holidays
-   Company Pension scheme
-   Company Sick Pay (after qualifying period)
-   Cycle to Work scheme available
-   Employee rewards and discounts
-   Option to join Health Care Cash Plan
-   24/7 365-day access to Employee Assistance Programme through Health Assured
-   Access to on-going learning and development with our online learning platform
-   Free onsite parking
-   Life Assurance