# Coordinator, Digital Marketing & CRM

**Company:** [alexanderwang](null/companies/gVezcU9QZ9LHMhb7f4MpFY.md)
**Location:** New York, United States
**Workplace:** hybrid
**Employment type:** Full-time
**Department:** Digital

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## Description

**Position Title:**  Coordinator, Digital Marketing & CRM 

**Reporting To:**  Senior Director, Digital Marketing & CRM 

**SUMMARY** 

alexanderwang is hiring a data-driven and digitally fluent Coordinator to join the Digital Marketing & CRM team. This role sits at the intersection of email, SMS, paid media, affiliate, and customer data — supporting full-cycle campaign execution and cross-channel coordination. The right candidate moves fast, thinks analytically, and takes ownership of the details that make campaigns work. 

**RESPONSIBILITIES** 

-   Own the full lifecycle of email and SMS campaigns — from briefing through QA, deployment, testing, and reporting. 

-   Build and deliver weekly, monthly, and annual performance reports with clear takeaways. 

-   Support CRM initiatives across engagement, retention, and lifecycle — including audience building and segmentation within CRM and CDP platforms. 

-   Lead day-to-day agency and vendor relationships — coordinating briefs, timelines, and deliverables with external partners. 

-   Coordinate the briefing and delivery of marketing creative assets across digital channels, ensuring brand accuracy and on-time execution. 

-   Partner cross-functionally with creative, e-commerce, and technology teams to support campaign go-lives and ongoing channel needs. 

-   Track and reconcile digital marketing spend across channels. 

-   Monitor the competitive landscape and surface areas of opportunity. 

We are an Equal Opportunity Employer M/D/F/V 

In compliance with the New York City salary transparency requirements, the potential salary for this position is from $67,000 to $70,000 which represents a range commensurate with experience, knowledge, and skills required.

## Requirements

-   Bachelor's degree. 
-   2+ years of experience in digital marketing, e-commerce, or a related field. 
-   Understanding of email and SMS marketing strategy and customer lifecycle communication. 
-   Working knowledge of CRM platforms, strategies, and performance metrics. 
-   Customer-centric mindset with the ability to translate data into actionable insights. 
-   Highly organized and self-directed, with strong communication skills and the ability to manage multiple workstreams. 
-   Strong analytical skills; proficiency in Excel. 

**PREFERRED QUALIFICATIONS** 

-   Experience in fashion, luxury, or retail. 
-   Experience with audience building and segmentation. 
-   Familiarity with paid media channels including paid search, paid social, and affiliate marketing. 
-   Experience working with agencies and media partners. 
-   Familiarity with creator affiliate platforms such as ShopMy.

## Benefits

We offer a comprehensive benefits package, including but not limited to:

-   Clothing allowance & discounted merchandise
-   Healthcare (medical/dental/vision) coverage
-   Flexible spending account (FSA) & Commuter benefits
-   401(k) savings plan with employer match
-   Summer Fridays