# Growth Marketer **Company:** [Oceans](https://jobs.workable.com/companies/wTyx2pYt3f1zwwgVNyqNqj.md) **Location:** Remote **Workplace:** remote **Department:** Market [Apply for this job](https://jobs.workable.com/view/c39ff6df-4455-47fd-ad94-162c2e848b77) ## Description _Real opportunities. Real impact. Your career, redefined._ (NOTE: A human reviews every application at Oceans, **so please apply for only one position and only once a year**—if you're a better fit for another role, we’ll route your application accordingly and if we’re not quite ready for you, we’ll reach back out later.) At Oceans, we believe that talent knows no boundaries. That’s why we connect the best and brightest professionals with career-defining opportunities that challenge, inspire, and accelerate their career growth. Our community, whom we call **Divers**, don’t just work—they dive deep, solve complex challenges, and make a real impact with global industry leaders. And in doing so, they don’t just support bold ideas—they expand their skills, broaden their expertise, and grow their careers. As a **Growth Marketer**, you will join a prominent digital motorsport and sports media company operating a high-reach portfolio across digital publishing, podcasting, web, and video platforms. Reaching millions of global fans monthly, the business is poised to convert its vast organic audience engagement into owned community relationships and premium subscription revenue. In this role, you will act as an autonomous growth operator partnering directly with executive leadership to identify funnel inefficiencies, run conversion experiments, scale newsletter acquisition, and drive paid subscription adoption. You will bring a rigorous experimentation mindset to optimize user journeys across multiple digital touchpoints, bridging the gap between high-volume audience reach and measurable member conversion. This is a hands-on execution role requiring sharp analytical judgment, high-converting copywriting skills, and systems-level thinking. While your initial focus will center on organic channels and owned audience growth, you will also help lay the groundwork for paid acquisition channels as initiatives scale. ### **Accountability** As a Growth Marketer, your success will be defined by your ability to maximize conversion efficiency and subscription growth from the client’s existing audience ecosystem into owned subscribers and paying members. Here’s how you’ll make an impact: ### Organic Audience Conversion & First-Party Data Capture - Identify and optimize conversion opportunities across high-traffic digital touchpoints, including podcasts, YouTube, websites, and newsletters. - Convert anonymous audience engagement into identified, owned first-party subscriber relationships. - Design and implement high-converting calls to action across platforms to accelerate newsletter sign-ups. - Partner with editorial, audio, and video production teams to seamlessly integrate conversion opportunities into recurring content. - Monitor organic channel conversion performance, identify underutilized traffic streams, and recommend actionable capture improvements. ### Subscription & Paid Membership Growth - Drive conversion initiatives supporting the launch and scale of the premium paid membership platform. - Design and execute targeted campaigns to convert free newsletter subscribers into recurring paid members. - Support customer acquisition across free-trial funnels and evaluate introductory pricing structures. - Coordinate with the subscription content team to leverage premium editorial benefits in promotional messaging. - Systematically track free-to-paid conversion rates, trial conversion velocity, and subscriber retention signals. ### Funnel Optimization, Experimentation & CRO - Map and evaluate end-to-end customer journeys across digital properties to identify drop-offs and funnel bottlenecks. - Diagnose conversion friction across acquisition, engagement, trial, and checkout stages. - Build, prioritize, and manage a structured A/B testing roadmap across landing page layouts, headlines, CTAs, and promotional offers. - Implement winning conversion experiments and maintain comprehensive documentation of testing outcomes. ### Lifecycle & Newsletter Marketing - Manage newsletter subscriber acquisition, audience segmentation, and automated nurture sequences using modern email platforms like Beehiiv. - Write conversion-focused email messaging, test subject lines, and optimize promotional placements. - Identify high-value placements within regular newsletters to feature and cross-sell premium memberships. - Coordinate cross-channel subscriber journeys between newsletters, websites, and digital media assets. ### Conversion Copywriting, Creative & AI-Assisted Operations - Write compelling, direct-response marketing copy, ad headlines, and action-oriented CTAs with a focus on conversion performance. - Collaborate with design and creative teams to produce high-impact promotional assets. - Leverage AI tools, including Claude, to accelerate copy ideation, generate testing variations, and optimize campaign workflows. - Evaluate creative asset effectiveness using performance data to continuously refine visual and narrative hooks. ### Growth Analytics & Systems Reporting - Analyze cross-channel performance and conversion data utilizing customer data platforms and multi-channel dashboards such as PolyBox. - Maintain structured reporting on key growth metrics including subscriber growth, trial-to-paid rates, and funnel drop-offs. - Provide executive leadership with data-backed insights, testing outcomes, and prioritized operational recommendations. - Support future paid social marketing initiatives, targeting, and customer acquisition cost (CAC) analysis as advertising budgets expand. ### Colleagues You will report directly to the Chief Executive Officer, executing growth priorities and conversion initiatives under their strategic guidance. You will collaborate daily with cross-functional team members across editorial, video production, design, technical development, and paid subscription operations to ensure conversion strategies align seamlessly with content delivery. At Oceans, you’ll also receive guidance and support from your Operations Manager, who will help you succeed in the role and ensure that you’re continuously growing and developing in your career. ### Skills and Qualifications At Oceans, we believe in T-shaped individuals—those who bring deep expertise in one area, paired with broad curiosity and interests. As a Growth Marketer, your vertical strength will be conversion rate optimization and funnel experimentation, while your horizontal capabilities should span lifecycle email marketing, analytical reporting, and conversion copywriting. To excel in this role, you should have: - **Experience**: Proven track record in growth marketing, marketing operations, or conversion rate optimization, with hands-on experience turning organic traffic into subscribers and paid customers. - **Funnel & Testing Expertise:** Practical experience diagnosing customer journey bottlenecks, designing structured A/B tests, and improving free-to-paid subscription funnels. - **Copywriting Judgment:** Strong direct-response copywriting skills with a deep understanding of what makes messaging, headlines, and calls to action convert. - **Tools & Systems:** Proficiency with email marketing platforms (preferably Beehiiv), spreadsheet modeling (Excel/Google Sheets), A/B testing software, and familiarity with modern Customer Data Platforms or BI analytics tools (such as PolyBox). - **AI Fluency:** Comfort utilizing advanced AI tools (such as Claude) to support copy generation, campaign acceleration, and workflow efficiency. - **Channel & Paid Marketing Exposure**: Solid foundational understanding of organic audience mechanics (podcasts, YouTube, digital publishing), with the ability to execute paid social acquisition campaigns as scope evolves. - **Mindset & Execution:** Strong independent execution capability, high accountability, analytical rigor, and comfort working in a founder-led environment. During the interview process, you’ll have the opportunity to showcase your skills in the following areas: - **Funnel Diagnosis & CRO:** How do you identify drop-offs across a multi-channel user journey and design practical experiments to resolve them? - **Conversion Copywriting:** How do you approach crafting headlines and calls to action that drive measurable clicks and conversions? - **Lifecycle & Newsletter Growth:** How have you utilized newsletter platforms and audience segmentation to nurture subscribers into paying customers? - **A/B Testing & Analytical Rigor:** How do you structure testing roadmaps, evaluate statistical outcomes, and translate data into operational improvements? - **AI-Assisted Growth Operations:** How do you leverage AI tools to increase campaign velocity and optimize repetitive workflows? Diversity of experience is core to Oceans. You are expected to work inclusively with individuals from a variety of backgrounds, ensuring that both personal and collective dignity are supported ### Role Specifications This is a **remote role**, where you will be expected to work a split shift with some overlap with our client’s time zone. You will, however, be expected to be present for in-person training programs during your first 3.5 weeks with us. During the offer process, we’ll share more information about our benefits and compensation philosophy, considering both market trends and individual factors. ### About Oceans At Oceans Talent, we connect the world’s top talent with visionary companies building what’s next. Here, you’re not just stepping into another role — you’re joining a team that values individuality, ambition, and growth without limits. Unique, like you. We’re always excited to share more about our journey, where we’re headed, and how you can grow with us throughout the interview process. Want to learn more about our recruitment process, what to expect from interviews, and possible outcomes? Check out [\[The Dive\]](https://www.thisisoceans.com).