# Marketing Manager - F&B

**Company:** [THA by ARMONIA](https://jobs.workable.com/companies/2d5uj7sH642LEwHkRk7zaa.md)
**Location:** Riyadh, Saudi Arabia
**Workplace:** on site
**Employment type:** Full-time
**Department:** Confidential

[Apply for this job](https://jobs.workable.com/view/c731dd39-721a-4564-825f-16db9b9fd172)

## Description

We are recruiting for a growing café brand in Saudi Arabia, for a creative, strategic and results-driven Marketing Manager to lead its marketing across the Kingdom.

This role is both strategic and hands-on. You’ll be responsible for building brand awareness, customer engagement, footfall and sales growth. It’s a great fit for someone who knows the Saudi market well, follows social media closely and wants measurable results.

**Marketing Strategy & Brand Development**

-   Develop and implement an annual marketing strategy aligned with business objectives
-   Build and deliver monthly and quarterly marketing plans
-   Strengthen brand positioning, identity and awareness in the Saudi market
-   Identify opportunities to attract new customers and build loyalty
-   Monitor competitors, consumer trends and market opportunities
-   Keep the brand consistent across all channels and customer touchpoints

**Social Media & Digital Marketing**

-   Manage the brand’s presence across Instagram, TikTok, Snapchat, Google and other relevant platforms
-   Develop content strategies and monthly content calendars
-   Coordinate photography, videography and creative production
-   Plan and manage paid digital advertising campaigns
-   Track performance, engagement, audience growth and campaign effectiveness
-   Spot emerging trends and creative opportunities relevant to Saudi audiences

**Campaigns & Activations**

-   Plan and deliver seasonal campaigns, product launches, promotions and events
-   Build initiatives around key Saudi occasions, holidays and seasons
-   Coordinate influencer collaborations, brand partnerships and local activations
-   Create campaigns that drive store visits, new customers and repeat purchases
-   Work with operations to deliver in-store promotions successfully

**Influencer Marketing & PR**

-   Identify and collaborate with Saudi influencers, content creators and media partners
-   Build relationships with local communities and potential brand partners
-   Manage influencer campaigns end to end, from planning and negotiation to evaluation
-   Support PR initiatives that raise the brand’s visibility and reputation

**Budget & Performance**

-   Develop and manage marketing budgets efficiently
-   Track campaign performance and return on investment
-   Monitor KPIs including reach, engagement, customer acquisition, footfall and sales impact
-   Prepare monthly reports with insights and recommendations
-   Keep optimizing activity based on results

**Cross-Functional Coordination**

-   Align marketing with business priorities alongside operations and management
-   Coordinate designers, photographers, agencies and external suppliers
-   Support new branch openings, product launches and expansion plans
-   Deliver marketing activity on time, on budget and to a high standard

## Requirements

**Essential**

-   Saudi nationality (this role is open to Saudi nationals only)
-   4–5 years’ proven experience in marketing, brand management, digital marketing or a related role
-   Bachelor’s degree in Marketing, Business Administration, Communications or a related field
-   Strong track record of developing and delivering marketing strategies
-   Proven experience managing social media platforms and paid digital campaigns
-   Excellent understanding of Saudi consumer behaviour, culture and market trends
-   Experience in influencer marketing, content creation and campaign management
-   Strong analytical skills, with the ability to measure and improve performance
-   Excellent communication, organisational and project management skills
-   Fluent Arabic and a good command of English
-   Able to work independently, take initiative and manage several projects at once

**Preferred**

-   Experience in cafés, restaurants, hospitality or F&B
-   Experience with lifestyle or consumer-facing brands
-   Knowledge of Meta Ads, TikTok Ads, Snapchat Ads, Google Ads and analytics tools
-   Experience coordinating creative agencies and content production teams

## Benefits

-   Full-time role with a growing brand in the Saudi F&B sector
-   The chance to shape and lead marketing across the Kingdom
-   Involvement in new branch openings and expansion
-   Immediate start available