# Email Marketing Specialist

**Company:** [Gypsy Collective](http://jobs.workable.com/companies/sHyNyhRNufeViFLJ4SdfEv.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time
**Department:** Retention

[Apply for this job](http://jobs.workable.com/view/c868a2f6-3705-45d0-af42-7f1b15cdf0b7)

## Description

Gypsy Collective is looking for an **Email Marketing Specialist** to join our marketing team and support the execution, optimization, and development of email and lifecycle communication campaigns. We are looking for a detail-oriented and data-driven specialist who knows how to build engaging email journeys and improve performance through testing.

  
📅 **Your daily adventures include:**

-   Designing, building, and launching regular email campaigns and automated lifecycle journeys;
-   Managing and optimizing email flows (welcome, onboarding, retention, reactivation, promotional);
-   Segmenting email lists based on user behavior, lifecycle stage, and engagement patterns;
-   Creating and maintaining email automation workflows and triggers;
-   Running A/B tests on subject lines, content, CTAs, send times, and layouts to improve performance;
-   Working with HTML email templates and ensuring responsive design across devices;
-   Monitoring email deliverability and ensuring high inbox placement rates;
-   Analyzing campaign performance metrics (Delivery Rate, Click Rate, Spam Rate, Bounce Rate);
-   Preparing reports and insights to improve future campaigns and communication strategies;
-   Collaborating with CRM, Design, Content, Product, and Analytics teams to align messaging and user journeys;
-   Supporting the development and improvement of lifecycle communication strategy.

## Requirements

🧭 **What makes you a great match:**

-   1–3 years of experience in an Email Marketing role;
-   Hands-on experience with email marketing platforms (e.g., Customer.io, Braze, Klaviyo, Campaign Monitor, or similar);
-   Strong understanding of email marketing KPIs: Delivery Rate, Click Rate, Spam Rate, Bounce Rate;
-   Experience with segmentation, automation, and customer journey mapping;
-   Basic knowledge of HTML/CSS for email template adjustments;
-   Experience with A/B testing and data-driven optimization;
-   Familiarity with analytics tools (e.g., Google Analytics or similar);
-   Strong attention to detail and structured approach to campaign execution;
-   Good written communication skills and understanding of tone of voice in marketing emails;
-   English level: B1+;

## Benefits

-   💸 **Flexible payment options:** choose the method that works best for you.
-   🎁 **Financial perks:** Bonuses for holidays, B-day, work milestones and more - just to show we care.
-   📈 **Learn & grow:** We cover courses and certifications — and offer real opportunities to grow your career with us.
-   🥐 **Benefit Сafeteria:** Choose what suits you — sports, language courses, therapy sessions, and more.
-   🎉 **Stay connected:** From team-building events to industry conferences — we bring people together online, offline, and on stage.
-   💻 **Modern Equipment:** We provide new laptops along with essential peripherals like monitors and headphones for a comfortable workflow.
-   🕘 **Your schedule, your rules:** Start your day at 9, 10, or even 11 — we care about results, not clock-ins.  
      
    _If this role sounds like a good fit for you, we’d love to hear from you — apply and tell us a bit about yourself._