# Digital Marketing Specialist - Email, Paid Media & Lead Generation | Remote

**Company:** [Pavago](http://jobs.workable.com/companies/oLah2TugS95w5whXCdpTG3.md)
**Location:** Remote
**Workplace:** remote

[Apply for this job](http://jobs.workable.com/view/c8c432db-9826-49ff-a216-8b145270ef54)

## Description

### **Digital Marketing Specialist – Email, Paid Media & Lead Generation | Remote**

**Position Type:** Full-Time, Remote  
**Working Hours:** U.S. Business Hours

### **About the Role**

At Pavago, one of our clients is hiring a **Digital Marketing Specialist** to execute multi-channel campaigns that generate leads, improve conversions, and drive measurable business growth.

This is a hands-on role spanning **email marketing, paid advertising, social media, landing pages, marketing automation, and analytics**. You’ll work closely with sales to improve lead quality and campaign performance.

### **What You’ll Do**

-   Plan, launch, and optimize digital marketing campaigns
-   Manage **email marketing and lead-nurture campaigns**
-   Support **paid search and paid social** campaigns
-   Create and optimize landing pages and campaign assets
-   Coordinate content across social media channels
-   Maintain marketing automation workflows
-   Monitor website traffic, leads, and conversion performance
-   Analyze campaign results and recommend improvements
-   Collaborate with sales to improve lead quality and conversion
-   Test messaging, campaigns, and funnels to improve performance

### **Requirements**

-   **2+ years of digital marketing experience**
-   Hands-on experience with:

-   Email marketing
-   Social media
-   Paid advertising
-   Digital analytics

-   Familiarity with **Google Analytics** and marketing automation tools
-   Strong understanding of **lead generation and conversion funnels**
-   Strong analytical and copywriting skills
-   Comfortable tracking campaign performance and making data-driven improvements
-   Ability to execute independently in a remote environment
-   Strong written and verbal English communication

### **What Success Looks Like**

-   Consistent growth in qualified leads
-   Improved campaign and landing-page conversion rates
-   Strong email and nurture campaign performance
-   Efficient paid media execution
-   Reliable marketing automation workflows
-   Better lead quality and sales conversion

### **Interview Process**

1.  Initial Screening Call
2.  **Spark Hire Video Interview**
3.  Recruiter Interview
4.  Client Interview
5.  Offer & Onboarding

### **Apply Now**

If you’re a hands-on digital marketer who understands **email, paid media, social, automation, analytics, and lead generation**, apply now to help build campaigns that turn marketing activity into measurable growth.

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