# CRM & Lifecycle Specialist

**Company:** [DC Thomson](http://jobs.workable.com/companies/cGuqx31qsstgYdqkVN3jKt.md)
**Location:** Dundee, United Kingdom
**Workplace:** hybrid
**Employment type:** Full-time
**Department:** DC Thomson

[Apply for this job](http://jobs.workable.com/view/c9cfa0b0-a284-4846-b707-e9d6c9ebbb7e)

## Description

DC Thomson is looking for a CRM Specialist to help shape the customer experience across some of our leading digital subscription brands, including Stylist, The Courier and The Press & Journal. 

Reporting to the CRM Manager, you'll design, build and optimise customer journeys that drive onboarding, engagement, retention and loyalty. You'll create data-driven lifecycle programmes that respond to customer behaviour and deliver the right message at the right time across email and push. 

This is a hands-on role for someone who enjoys solving customer problems through automation, personalisation and experimentation. You'll work with CRM platforms to build behavioural journeys, optimise onboarding experiences, reduce churn and encourage long-term engagement with our subscription products. 

If you're excited by CRM as a product growth channel, not just an email marketing channel... and want to influence the future of customer engagement across a portfolio of trusted media brands, we'd love to hear from you.

## Requirements

-   Experience designing and optimising customer lifecycle journeys, including onboarding, engagement, retention and win-back programmes.  

-   Confidence analysing performance, running A/B tests and using customer insights to continuously improve journeys and commercial outcomes. journey. 

-   Hands-on experience with CRM and marketing automation platforms such as HubSpot, Braze, Iterable or similar.  

-   Strong understanding of behavioural triggers, segmentation, personalisation and A/B testing.  

-   Experience working with subscription, membership, media, SaaS or e-commerce products is highly desirable.  

-   Comfortable using data to identify opportunities and measure incremental impact.  

-   Less emphasis on promotional campaign execution; more emphasis on always-on customer journey optimisation.

## Benefits

This hybrid role requires attendance at our Dundee or Aberdeen offices one day per week. In return, we offer a competitive salary and an attractive benefits package.

To apply for this role, please follow our online application process and submit a CV and cover letter.

**Closing date for applications:** 7th July at 12:00 noon.