# Performance Marketing Specialist

**Company:** [division50](http://jobs.workable.com/companies/gRudG3AGTciXHWmUBsNe3T.md)
**Location:** Barsha Heights, United Arab Emirates
**Workplace:** hybrid
**Employment type:** Full-time

[Apply for this job](http://jobs.workable.com/view/cc36ea7f-12e1-44a4-b3f2-fb3aae488958)

## Description

The Performance Marketing Specialist will drive strategic growth across digital marketing channels. This position is designed for an analytical thinker who is passionate about data-driven strategies and is eager to optimise campaigns for maximum performance. The successful candidate will work closely with a dynamic marketing team to enhance brand visibility and customer acquisition.  
  
Key Responsibilities:  
\- Plan, execute, and optimise paid advertising campaigns across Google Ads, Facebook Ads, and Instagram Ads  
\- Analyse campaign performance data using Google Analytics and other tools to identify trends and opportunities  
\- Conduct A/B testing to improve ad creatives, landing pages, and audience targeting  
\- Manage campaign budgets and allocate resources to maximise ROI  
\- Develop and implement SEO strategies to complement paid efforts  
\- Create detailed performance reports with actionable insights for stakeholders  
\- Collaborate with the content and design teams to produce high-converting ad creatives  
\- Stay up-to-date with the latest digital marketing trends, tools, and best practices  
  
Nice to Have:  
\- Experience in e-commerce or high-growth startup environments  
\- Familiarity with SEO strategies and tools  
\- Certification in Google Ads or Facebook Blueprint

## Requirements

\- Bachelor's degree in Marketing, Business, or a related field  
\- 2+ years of proven experience in performance marketing or a similar role  
\- Strong analytical skills with a knack for numbers and data interpretation  
\- Proficiency in digital advertising platforms (Google Ads, Facebook Ads, Instagram Ads)  
\- Hands-on experience with analytical tools such as Google Analytics  
\- Experience with A/B testing and campaign optimization techniques  
\- Strong budget management and ROI analysis skills  
\- Excellent verbal and written communication skills  
\- Knowledge of SEO principles and performance marketing best practices