# Digital Marketing Lead

**Company:** [ZainCash](http://jobs.workable.com/companies/eQiV9Wf1838m3qnTLaYN3Y.md)
**Location:** Baghdad, Iraq
**Workplace:** on site
**Employment type:** Full-time
**Department:** Commercial

[Apply for this job](http://jobs.workable.com/view/cc87197b-70ed-4a43-9e7a-43ad70815c5b)

## Description

-   **Strategy & Campaign Execution:**

-   Design, execute, and oversee end-to-end multi-channel digital marketing strategies across social media (Instagram, Facebook, LinkedIn, TikTok),and display channels to drive user acquisition, activation, and retention.
-   Define, manage, and optimize the digital marketing budget to maximize ROI, lower Cost Per Acquisition (CPA), and drive key business KPIs.

-   **Brand & Content Optimization:**

-   Lead the creation of localized, engaging content and campaigns tailored to the consumer base across all digital touchpoints (website, mobile app, social channels).
-   Continuously evaluate and optimize brand presence across channels, ensuring clear messaging and aligned visual identity.

-   **Performance & Data Analytics:**

-   Establish and monitor key performance metrics (conversion rates, CAC, LTV, engagement rates) to assess campaign effectiveness..
-   Generate actionable performance reports and data-driven insights for senior management to guide marketing strategies.

-   **Cross-Functional Collaboration & Team Leadership:**

-   Partner closely with Product, Commercial, and Customer Support teams to launch new features, promotions, and go-to-market (GTM) campaigns.
-   Supervise and mentor the internal digital marketing team and manage external vendor/agency relationships (creative, media buying, production) to ensure high-quality, timely deliverables.

## Requirements

Marketing Experience in a B2C company for atleast 5 years