# Department Manager - Omnichannel Media and Influencer Growth

**Company:** [Makro PRO](http://jobs.workable.com/companies/1cWkogd8purSPWZfcuHmCe.md)
**Location:** Bangkok, Thailand
**Workplace:** on site
**Employment type:** Full-time
**Department:** Commercial

[Apply for this job](http://jobs.workable.com/view/cd7268fa-d78e-4dc9-a004-0e0e937dffe6)

## Description

**Lead Omnichannel media Performance through Media Optimization​**

-   Drive category & campaign-level revenue growth through paid media, with clear accountability for Media Sale, ROAS, and media efficiency​
-   Plan and allocate media investment based on traffic and sales performance by category by campaign align with business direction​
-   Enable and scale co-funded brand media (CPAS) and influencer programs to maximize platform revenue​

**Lead Full-Funnel KOL Strategy and Execution​**

-   Develop influencers as Makro Brand Ambassadors​
-   Manage KOLs, promoting SKUs, align campaigns per month focused on own-brand categories​
-   Lead a performance-driven influencer strategy with clear revenue KPIs (sales, ROAS, conversion), beyond reach and awareness​
-   Optimize budgets dynamically across paid media and influencer marketing​
-   Prioritize and scale high-performing categories and creators using data-driven insights

## Requirements

-   Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
-   At least 5 years of experience in Digital Marketing, Media Planning, Performance Marketing, or Omnichannel Campaign Management
-   Strong experience in paid media optimization
-   Hands-on experience in influencer/KOL strategy and management with performance-driven KPIs
-   Ability to plan and optimize media budgets based on data and business goals
-   Strong analytical skills with experience in campaign performance tracking and optimization
-   Experience in e-commerce or retail is highly preferred
-   Excellent stakeholder management and ability to work in a fast-paced environment