# Product Marketing Manager

**Company:** [Talentgrator](http://jobs.workable.com/companies/xsrZynjHYh6UW7LTSXNEJc.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time
**Department:** Agency

[Apply for this job](http://jobs.workable.com/view/ce9bb69c-b31d-436f-9316-96a479da8e8e)

## Description

-   Own product positioning and messaging
-   Define and refine ICP and target segments
-   Plan and execute go-to-market (GTM) strategies
-   Work closely with Product team on launches and feedback loop
-   Partner with Performance Marketing to build and optimize funnels
-   Improve lead quality and conversion (MQL → SQL)
-   Create sales enablement materials (decks, use cases, messaging)
-   Ensure alignment between Product, Marketing, and Sales

## Requirements

-   1+ year in Product Marketing / B2B Marketing
-   Background in tech / iGaming / fintech / affiliate
-   Proven track record of launching products or features (GTM)
-   Define ICP and segmentation
-   Develop value proposition and positioning
-   Conduct customer research (custdev, interviews)
-   Analyze market trends and competitors
-   Translate product features into customer value
-   Strong understanding of B2B funnels and customer journey
-   Ability to work with data and optimize conversion
-   Cross-functional collaboration (Product, Performance, Sales)

## Benefits

-   Competitive salary.
-   A friendly and creative atmosphere.
-   Opportunities for professional growth and development.
-   Flexible working hours and remote work options.