# Business Research Analyst

**Company:** [Tatu City](http://jobs.workable.com/companies/qcR7dmBMkzBx92LjgJfYWJ.md)
**Location:** Tatu City, Kenya
**Workplace:** on site
**Department:** Sales Department

[Apply for this job](http://jobs.workable.com/view/cf04e058-fbfb-446b-9be3-59be18e0ab4d)

## Description

The Business Research Analyst collaborates closely with the Sales Coordinator and Real Estate Advisors, driving macro-level research at both the regional and country level. The role focuses on identifying high-growth industry sectors and pinpointing high-potential companies through structured market research and commercial intelligence. By analysing industries, companies, investors, market trends, and expansion opportunities across East Africa and internationally, the Business Research Analyst builds a robust pipeline of qualified corporate prospects.

The Business Analyst delivers actionable insights that empower Real Estate Advisors to connect with high-quality prospects, while supporting the development of data-driven sales strategies.

**Responsibilities will include**:

-   **Market Research** \- Conduct continuous research on: target industries, growth sectors, economic trends, investment flows, manufacturing expansion, logistics growth, retail expansion, data centres, FMCG, pharmaceutical companies, regional investment policies, SEZ developments, infrastructure investments.
-   **Company Intelligence**\- Develop comprehensive company profiles including revenue, ownership, geographic footprint, existing facilities, planned expansions, financial strength, etc.
-   **Lead Generation-** Generate qualified opportunities through building databases.
-   **Industry Intelligence-** Prepare: Monthly Industry Reports, Market Opportunity Reports, Sector Analysis, Competitor Analysis, Country Investment Briefs, Client Demand Reports, Client Profiles.
-   **Sales Support-** Support by: preparing prospect briefs, providing benchmark data, supporting financial modelling, providing SEZ intelligence, researching comparable transactions, supporting proposal preparation, preparing client meeting briefs.
-   **Market Intelligence Database-** Maintain databases covering the leading industry players and stakeholders
-   **Event Participation-** Represent the company at investment forums, trade missions, industry conferences.
-   Produce Monthly Industry Intelligence Report, Weekly Market Updates, Target Company Database, Decision Maker Database, Country Opportunity Reports, Competitor Analysis, Sector Deep-Dive Reports, Transaction Tracker, Market Opportunity Maps.
-   Decision Maker Mapping.

## Requirements

**Skills and experience:**

-   Bachelor’s degree in Business, Economics, Financial Analysis, Mathematics, Physics, Real Estate, Engineering, Urban Planning, or a related field.
-   4–7 years in market research, business intelligence, strategy consulting, corporate finance or commercial real estate research.
-   Strong financial modelling experience (Excel or modelling software).
-   Experience in B2B market analysis and investment research.
-   Knowledge of industrial and commercial property markets across Africa is highly desirable. 

**Personal characteristics:**

-   Exceptional work ethic.
-   Strong analytical and critical thinking. Commercial awareness. Curiosity and investigative mindset.
-   Strong written and verbal communication skills, proven ability to present information clearly in a report or presentation to senior management.
-   Good understanding of and ability to apply basic concepts in finance and economics.
-   Excellent attention to detail.
-   Mature, energetic, pragmatic and flexible approach, good commercial judgment.