# Senior Director of Performance Creative Strategy

**Company:** [Everyday Dose Inc.](http://jobs.workable.com/companies/4bJtkxHyebJziPKkoRjxxS.md)
**Location:** Remote
**Workplace:** remote

[Apply for this job](http://jobs.workable.com/view/d14f6f11-e16f-4e83-a116-98235558ff5c)

## Description

The Senior Director of Performance Creative Strategy is responsible for defining and evolving the creative direction that drives revenue growth.

This role sits at the intersection of:

-   Performance marketing
-   Audience psychology
-   Creative operations

You will architect the creative system that fuels paid media, creator partnerships, retail campaigns, and product launches, while being responsible for paid media performance.

This is not a production role. This is a thinking role with commercial accountability.

### Core Responsibilities

### 1\. Define Creative Direction

-   Establish and evolve the creative north star across all paid platforms 
-   Define energy, tone, pacing, and visual guardrails
-   Translate data into ICP insights, and ICP insights into creative frameworks.
-   Work from data to retention and everything in between.  
      
    

You will answer:

-   What is our arousal band?
-   What converts without eroding trust?
-   What feels undeniably Everyday Dose?  
      
    

### 2\. Lead Performance Creative Strategy

-   Develop testing hypotheses and creative roadmaps
-   Partner with growth to analyze performance data
-   Build segmented creative lanes (e.g., relief vs focus vs protein)
-   Ensure creative optimizes for:  
      
    

-   Hook rate
-   Retention
-   CVR
-   CPA

You will drive:

-   Iteration velocity
-   Learning loops
-   Scalable creative systems  
      
    

### 3\. Creator & UGC Alignment

-   Define creator content briefs and creative frameworks
-   Ensure creator output aligns with performance creative strategy
-   Build repeatable content formats
-   Oversee content acquisition strategy  
      
    

### 4\. Team Leadership

-   Hire, lead and mentor creative strategists and performance editors
-   Elevate creative thinking across the organization
-   Foster a culture of high standards + rapid iteration
-   Push for excellence without ego  
      
    

### 5\. Cross-Functional Partnership

-   Align with product on launches and positioning
-   Support DTC and retail creative needs
-   Translate customer insights into messaging
-   Partner with CX to mine qualitative feedback
-   Cross platform performance creative  
      
    

What This Role Is Not

-   Not a pure art director
-   Not a production manager
-   Not a brand-only storyteller
-   Not a media buyer  
      
    

### What Success Looks Like (90 days)

-   Clear creative identity across channels
-   Scalable creative testing infrastructure
-   Improved blended CAC driven by creative efficiency
-   Higher-performing segmented campaigns
-   Stronger creative alignment across paid
-   A team that thinks strategically, not reactively

## Requirements

-   8-12+ years in creative strategy and/or performance marketing
-   Experience in DTC or CPG
-   Deep understanding of paid creative systems
-   Strong instincts for female-focused wellness brands
-   Data-fluent and commercially minded
-   Exceptional taste and pattern recognition
-   Able to articulate why something works and not just that it does  
      
    

### Bonus If

-   Experience scaling a 9-figure DTC brand
-   Deep understanding of midlife female consumers
-   Proven ability to build and mentor creative teams while managing up  
      
    

### Why This Role Matters

Creative is our most powerful growth lever. The Senior Director of Creative Strategy will ensure we don’t chase trends. We define the lane.

## Benefits

-   Competitive comp package
-   Health stipend
-   Health benefits
-   Generous time off policy
-   Free product