# Lifecycle Manager

**Company:** [Renmoney](http://jobs.workable.com/companies/2xKnWVQCw1utVmojgh5fMH.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Contract
**Department:** Marketing & Communications

[Apply for this job](http://jobs.workable.com/view/d313bf2b-a5cb-496d-8ec4-49f6e80f3a2d)

## Description

We’re looking for a hands-on **Lifecycle Marketing Manager** to build and scale data-driven customer journeys that activate, engage, and retain users across digital products and services. You’ll own end-to-end campaign execution in Customer.io (or similar platforms), drive rigorous experimentation, and collaborate with Product, Data, and Growth teams to improve customer engagement, retention, and lifetime value.

### **What You’ll Do**

-   Own multi-channel lifecycle programs across email, push, SMS, WhatsApp, and in-app messaging — from onboarding through retention and win-back.
-   Develop segmentation frameworks (persona, behavioral, lifecycle stage) and trigger-based journeys that personalize communication at scale.
-   Build and operate campaigns in Customer.io (or similar platforms): journeys, data requirements, QA, frequency caps, and governance.
-   Run experimentation programs (A/B tests, multivariate tests, holdouts) to improve conversion, retention, engagement, and campaign ROI.
-   Measure and report performance metrics including cohort retention, funnel conversion, attribution, and campaign effectiveness; maintain clear dashboards and actionable insights.
-   Collaborate cross-functionally with Product, Data, Growth, and Operations teams to align messaging, improve data quality, and support business goals.
-   Write and edit channel-ready copy and provide clear briefs to content/design teams while maintaining tone of voice and communication standards.
-   Maintain operational excellence in CRM processes: naming conventions, event/attribute hygiene, deliverability, and preference management.

## Requirements

-   **4+ years** in Lifecycle/CRM/Retention or Growth Marketing (**fintech or financial services** is a plus).
-   Proven **hands-on experience with Customer.io** or comparable platforms (Braze / Iterable / Klaviyo).
-   Analytical skills: ability to segment data, conduct basic analysis, and understand attribution; familiarity with analytics/BI tools (e.g., Mixpanel, PowerBI) and spreadsheets.
-   Excellent written English with **copywriting and editorial** ability for short- and long-form communications.
-   Solid project management, stakeholder communication, and cross-functional collaboration skills.

### **Nice to Have**

-   Experience with mobile engagement, WhatsApp Business, and deliverability best practices.
-   Knowledge of experiment design and statistical interpretation.
-   Familiarity with attribution (e.g., AppsFlyer)
-   Understanding of the Nigerian consumer landscape.

## Benefits

-   Remote work from anywhere in the world

-   Performance bonus, paid vacations and day-offs, personal development plan
-   Ownership of a core growth lever within a collaborative, data-driven team
-   Modern marketing technology stack and support from Product, Data, and Design.
-   Purpose: shape the future of fintech in Nigeria with products that reach millions, backed by a competitive salary
-   Growth: thrive in a fast paced work environment with flexibility, collaboration, and access to cutting-edge tools
-   Join a diverse, inclusive team where all voices are valued, and professional growth is a priority.