# Marketing Associate **Company:** [Pavago](http://jobs.workable.com/companies/oLah2TugS95w5whXCdpTG3.md) **Location:** Remote **Workplace:** remote [Apply for this job](http://jobs.workable.com/view/d7440c23-c63c-4f9c-a10e-a0878d59adf2) ## Description ### **πŸš€ Marketing Operations Associate (Salesforce, CRM, List Building) – Remote** **Position Type:** Full-Time, Remote **Working Hours:** CST Hours (U.S. Central Time) ### **πŸ’Ό About the Role** We’re hiring a highly organized and detail-oriented **Marketing Operations Associate** to strengthen marketing systems, improve CRM accuracy, support campaign execution, and maintain clean, scalable marketing operations. This is not a strategy-only marketing role. This is a hands-on execution role focused on: - CRM hygiene and data management - List building and audience segmentation - Campaign operations and reporting - Marketing workflow optimization - Marketing systems support You’ll work directly with the **VP of Marketing** to ensure marketing systems remain organized, efficient, and operationally reliable. If you thrive in: - data accuracy - systems and workflows - CRM management - operational execution - marketing coordination this role is a strong fit. ### **πŸ”₯ What You’ll Own** ### **CRM & Marketing Data Management** - Maintain Salesforce CRM hygiene and ensure high data accuracy - Audit, clean, and standardize marketing databases - Manage: - lead records - segmentation - duplicate cleanup - field consistency - campaign attribution accuracy - Ensure CRM data remains organized and campaign-ready - Support reporting visibility and operational consistency across systems ### **List Building & Prospect Research** - Build prospect lists using: - ZoomInfo - LinkedIn - Apollo - or similar prospecting platforms - Audit and validate prospect data for accuracy - Segment audiences based on: - industry - job title - geography - company size - campaign criteria - Support targeting and audience development for outbound campaigns ### **Campaign Operations & Tracking** - Support execution of: - mass email campaigns - nurture workflows - outbound marketing initiatives - Maintain campaign tracking frameworks and reporting structures - Ensure proper tagging, attribution, and tracking across campaigns - Improve campaign reporting visibility and operational reliability ### **Marketing Operations & Workflow Optimization** - Document and standardize marketing workflows and SOPs - Improve operational processes across marketing systems - Support execution inside platforms such as: - Salesforce - HubSpot - Pardot / Account Engagement - Identify inefficiencies and recommend process improvements - Help maintain scalable, repeatable marketing operations ### **SEO & Website Support** - Conduct website and SEO audits - Support: - content updates - metadata optimization - keyword improvements - internal linking updates - Maintain competitor tracking databases and research documentation - Assist with CMS updates and website maintenance tasks ### **Content & Execution Support** - Support light marketing execution including: - email drafts - campaign formatting - Canva templates - publishing coordination - Assist with marketing assets and operational content support - Ensure brand consistency across campaign materials ### **πŸ’» Required Experience & Skills** ### **Core Requirements** - Hands-on experience with: - Salesforce CRM - CRM hygiene and segmentation - reporting and data management - Experience with marketing automation platforms such as: - Pardot / Account Engagement - HubSpot - or similar tools - Experience using: - ZoomInfo - Apollo - or similar prospecting platforms - Strong Google Sheets / Excel skills - Strong attention to detail and organizational ability - Process-driven mindset with ability to document workflows clearly - Strong written English communication skills - Comfortable working remotely during CST business hours ### **⭐ Nice to Have** - Experience supporting U.S.-based companies or marketing teams - Familiarity with: - SEO - website optimization - CMS platforms - Experience drafting marketing emails or supporting content publishing - Familiarity with: - Canva - basic design tools - campaign formatting - Experience working in: - SaaS - B2B marketing - agencies - growth-focused companies ### **🧠 What Makes You a Strong Fit** - Extremely detail-oriented and process-driven - Strong operational mindset with focus on execution quality - Comfortable working independently with minimal oversight - Organized and proactive with follow-through - Interested in systems, automation, and operational efficiency - Strong communicator who keeps workflows clean and organized - Able to manage multiple priorities simultaneously ### **πŸ“… What a Typical Day Looks Like** - Clean and organize CRM records - Build and segment prospect lists - Support campaign launches and email operations - Audit marketing data and reporting accuracy - Update campaign trackers and dashboards - Assist with SEO and website updates - Document workflows and improve operational processes - Support content formatting and publishing tasks **In short:** You help keep marketing systems clean, campaigns organized, reporting accurate, and operations running efficiently. ### **πŸ“Š What Success Looks Like** ### **30 Days** - Understand internal systems and workflows - Improve CRM hygiene and data accuracy - Execute core operational tasks independently ### **60 Days** - Take ownership of daily marketing operations - Improve workflow consistency and reporting visibility - Support campaign execution with minimal oversight ### **90 Days** - Marketing operations become more organized, scalable, and predictable - Campaign workflows run efficiently and accurately - You proactively identify and fix operational gaps ### **6 Months** - You become the operational backbone of the marketing team - CRM systems remain clean and highly reliable - Campaign reporting is accurate and actionable - Marketing execution becomes faster and more scalable ### **🌟 Why This Role Stands Out** - Work directly with senior marketing leadership - High-impact role focused on systems, data, and execution - Strong ownership over marketing operations workflows - Opportunity to improve and optimize operational processes - Clear growth path into: - Marketing Operations - RevOps - Campaign Operations - CRM Management - Fully remote role with structured responsibilities and growth potential ### **πŸ§ͺ Interview Process** - Initial Screening Call - Recruiter Interview - Client Interview - Offer & Onboarding ### **πŸ‘‰ Apply Now** If you: - thrive in marketing systems and operational workflows - enjoy CRM management and data organization - are process-driven and detail-oriented - love improving efficiency and execution quality this role is a strong fit for you.