# Marketing

**Company:** [Best Home Health Providers, Inc.](null/companies/dQncgFyFCq84NtiLB2Gp2B.md)
**Location:** Sacramento, United States
**Workplace:** hybrid
**Employment type:** Full-time
**Department:** Marketing

[Apply for this job](null/view/d7bf5872-fc4d-45dd-8455-6988ac5de7d7)

## Description

The Marketing/Community Relations Director leads the organization’s **marketing and sales activities**. The position manages the marketing/sales team, develops relationships with referral and payer sources, addresses customer needs, negotiates service contracts, and supports organizational growth while ensuring marketing activities comply with applicable laws and regulations.

Responsibilities

-   Direct daily marketing operations and implement marketing and sales initiatives.
-   Develop marketing plans and promotional strategies to meet budgeted volume goals.
-   Recruit, orient, supervise, and manage the marketing/sales team.
-   Establish and maintain relationships with **referral sources, customers, community partners, and payers**.
-   Negotiate contracts and service pricing with managed care organizations, government agencies, insurance Case Managers, and other payers.
-   Ensure marketing staff comply with requirements concerning **anti-kickback rules, lawful gifts and services, patient solicitation, and accurate marketing materials**.
-   Partner with the Executive Director/Administrator on annual volume projections, marketing budgets, and resource allocation.
-   Conduct ongoing market assessments and maintain knowledge of payer groups, referral sources, government agencies, competitors, and community resources.
-   Strengthen perceptions of Best Home Health Providers Inc as a **high-quality service provider**.
-   Participate in strategic planning and identify opportunities for new or improved services based on customer needs.
-   Monitor and report the **cost-effectiveness of marketing efforts**.

## Requirements

The position requires a **Bachelor’s degree in Marketing, Business Administration, or a related field**, with a Master’s degree preferred. Candidates should have at least **three years of healthcare marketing management experience**, preferably involving home care operations; at least one year of sales experience is preferred.

Successful candidates should demonstrate supervisory ability, business-management knowledge, strong communication, negotiation, and public-relations skills, and the ability to market assertively while interacting tactfully with customers and the community. The role also requires **autonomy, organization, assertiveness, flexibility, and cooperation**.

## Benefits

-   Generous PTO Policy
-   Wellness Days
-   Paid Sick Days
-   Paid Bereavement Leave
-   Skills Training & Development
-   Company Social Events
-   Referral Bonus
-   401(k) With A Company Match
-   Health Insurance (Medical, Dental, and Vision Options)
-   FSA