# Retention Marketing Manager

**Company:** [Paired](http://jobs.workable.com/companies/hHECN9Czz3ESR6npitHku6.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time

[Apply for this job](http://jobs.workable.com/view/da41d0a0-9e5f-45ea-b31e-dc9a0a9a1ae6)

## Description

### About the Role

We're an email and retention marketing agency working with some of the fastest-growing DTC, CPG, and subscription brands in the US and UK. Our clients are doing real volume, and they hire us because their email channel needs to be a serious revenue engine, not a side project.

We're looking for a **Retention Marketing Manager** who has _already_ run email strategy at this level, either inside an email/retention agency on enterprise accounts, or in-house at an 8- or 9-figure brand. You'll own client relationships end-to-end: setting strategy, leading the roadmap, briefing copy and design, presenting performance, and driving the numbers that keep clients renewing and growing.

This is **not** a "build the flow yourself in Klaviyo" role. We have copywriters, designers, and Klaviyo specialists. **You are the strategist and the client's trusted advisor.**

### What You'll Own

-   **Strategy and roadmap** for 4 to 6 retainer clients: lifecycle architecture, campaign calendars, segmentation strategy, A/B testing roadmaps, retention KPIs.
-   **Client relationships.** Weekly calls, monthly business reviews, quarterly strategy sessions. You're the face of the agency to the brand.
-   **Performance.** Owning email-attributed revenue %, list growth, deliverability, repeat purchase rate, LTV. You read the numbers, diagnose what's working, and direct the team accordingly.
-   **Team leadership.** Briefing and reviewing the work of copywriters, designers, and Klaviyo specialists assigned to your accounts. Ensuring strategy ships on time and on quality.
-   **Account growth and retention.** Spotting upsell opportunities (SMS, paid integration, new flows), preventing churn, and turning happy clients into case studies and referrals.

## Requirements

### What You Need (Non-Negotiable)

-   **5+ years in email/retention marketing**, with at least 2 years in a senior strategy or account lead role.
-   **You've owned the email channel for 8- or 9-figure DTC/CPG/subscription brands**, either as the lead strategist at an email marketing agency, or in-house running the program. Generic "digital marketing" experience won't cut it here.
-   **Deep Klaviyo expertise.** Flows, segmentation, deliverability, reporting. You don't need to build flows yourself, but you need to know what good looks like and direct the work.
-   **Subscription experience** with Recharge, SKIO, Stay AI, or Shopify Subscriptions. You understand churn, save flows, payback windows, and subscriber LTV.
-   **Excellent written and spoken English.** You'll be on Zoom with founders and CMOs every week.
-   **Based in the US or Canada**, with reliable home office setup and overlap with EST business hours.