# Senior Data Analyst (Marketing team)

**Company:** [GoMining](http://jobs.workable.com/companies/4QXTehD2sHXYvRQ8UPYJh3.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time
**Department:** Marketing

[Apply for this job](http://jobs.workable.com/view/db2ceefa-44d3-4d2b-b108-d7ff4bd15a16)

## Description

We are looking for a Senior Data Analyst to lead Retention & Marketing Analytics across the GoMining ecosystem.

You will partner closely with our Marketing and CRM teams to build a data-driven retention strategy — from customer segmentation and lifecycle analytics to A/B testing, personalization, and automated performance insights.

This role is ideal for someone who combines strong analytical expertise with a deep understanding of user behavior, CRM, and retention mechanics.

### Responsibilities:

### **Retention & Marketing Analytics**

-   Build and develop a scalable retention analytics framework across the customer lifecycle.
-   Define and maintain retention KPIs, lifecycle metrics, and marketing performance dashboards.
-   Analyze user behavior and identify opportunities to improve engagement, retention, and customer lifetime value.
-   Deliver actionable insights that drive marketing and product decisions.

### **Segmentation & Personalization**

-   Develop customer segmentation models (RFM and beyond) to improve targeting and retention.
-   Design data-driven personalization strategies based on user behavior, interests, and lifecycle stage.
-   Support the implementation of personalized customer experiences across marketing channels.
-   Collaborate with Product and CRM teams to optimize user journeys.

### **Experimentation**

-   Design and analyze A/B tests for CRM campaigns, marketing initiatives, and retention improvements.
-   Define experiment methodology, success metrics, and statistical evaluation.
-   Measure long-term cohort impact and provide recommendations based on experiment results.
-   Help establish best practices for experimentation across Marketing and CRM teams.

### **Data & Automation**

-   Automate retention reporting and marketing performance monitoring.
-   Build dashboards and reporting systems used by Marketing, Product, and Leadership teams.
-   Develop automated insights and anomaly detection for key retention metrics.
-   Work closely with Data Engineering to ensure data quality and scalable analytics infrastructure.

## Requirements

-   5+ years of experience in Marketing Analytics, CRM Analytics, or Retention Analytics.
-   Strong experience analyzing customer lifecycle, retention, and user behavior.
-   Proven experience designing and evaluating A/B tests for CRM communications and marketing initiatives.
-   Experience working with CRM platforms such as Customer.io, Braze, Iterable, or similar.
-   Deep understanding of customer segmentation methodologies, including RFM and behavioral segmentation.
-   Experience building retention and marketing KPI frameworks.
-   Strong SQL and Python skills.
-   Experience working with cloud data platforms such as BigQuery (preferred), Snowflake, Redshift, or AWS.
-   Strong analytical mindset and ability to translate data into business decisions.
-   English B2/C1.

  
**  
Nice to have**

-   Experience with machine learning and recommendation systems.
-   Experience building real-time personalization models.
-   Experience with Google Cloud Platform and BigQuery.
-   Experience in fintech, crypto, SaaS, or high-scale B2C products.

## Benefits

-   Learning support - courses, English classes, and conferences (up to 100% reimbursement)
-   Unique loyalty program - receive corporate digital miners and earn passive income with no investment
-   Team culture: retreats in international locations (for example, company apartments in Cyprus).
-   Memorable events with wow prizes - we celebrate big occasions in a big way
-   “Employee of the Month” award - we recognize and reward our top performers
-   Paid leave: up to 20 vacation days +  8 company holidays + 5 personal days per year
-   New career tracks - real opportunities to grow into expert or top management roles
-   Work-life fit - flexible hours and remote work. You don’t need to chase balance - here, work is a part of life, not the opposite. We aim to make work inspiring, not exhausting. For us, results matter most.