# Paid Media Specialist - 094

**Company:** [D2B](http://jobs.workable.com/companies/dcaVtKQqXr9FwBNppNCBH9.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time
**Department:** RecOps

[Apply for this job](http://jobs.workable.com/view/dcce95d9-5293-4390-bf57-f24791632e9f)

## Description

**Position:** PAID MEDIA SPECIALIST (GOOGLE ADS)

**Salary range**: up to $2,800 New Zealand Dollars/per month (₱115,000+ PHP/month) (The final amount will be at the the client discretion basing on the candidate’s skills and experience.)

**Working Hours:** Comfortable working across time zones for AU, US, and NZ markets

**Work set-up:** 100% Remote work

**Holidays**: New Zealand Public Holidays  

### ABOUT THE COMPANY

We are a full-service digital marketing agency specializing in performance-driven campaigns for clients in healthcare, wellness, and other regulated industries. Our focus is on combining creativity, data, and compliance expertise to deliver measurable results in complex regulatory environments.

### ABOUT THE ROLE

We are seeking a seasoned Paid Media Specialist to manage and optimise Google Ads campaigns across Australia, the US, and New Zealand. This hands-on, execution-focused role requires precision in budget management, campaign strategy, and regulatory compliance in therapeutic goods marketing. You will oversee the full campaign lifecycle — from planning and launch to optimisation and reporting — handling monthly media spends ranging from $10K to $250K+.

### Key Duties & Responsibilities

-   Plan, build, launch, and optimise Google Ads campaigns across Search, Performance Max, Display, YouTube, and Demand Gen.
-   Manage and execute Meta Ads (Facebook & Instagram) campaigns as a secondary channel, including audience strategy, creative testing, and performance optimisation.
-   Allocate and manage monthly media budgets ($10K–$250K+) across multiple accounts, platforms, and markets (AU, US, NZ).
-   Develop bidding strategies, audience segmentation, ad copy testing, and landing page recommendations to drive measurable performance.
-   Ensure campaigns comply with Google’s Therapeutic Goods Advertising (TGA) policies and, where applicable, AHPRA advertising guidelines.
-   Monitor and adapt campaigns in response to regulatory or platform policy changes.
-   Deliver clear, actionable performance reporting to stakeholders and clients.
-   Collaborate with creative, content, and web teams to optimise full-funnel conversion performance.
-   Stay updated on Google Ads platform changes, beta features, and emerging best practices.  
    

### Who You Are

-   Detail-oriented and compliance-conscious.
-   Commercially minded — every media dollar counts.
-   Clear communicator able to translate campaign performance for non-technical stakeholders.
-   Self-directed and proactive.
-   Comfortable working across time zones for AU, US, and NZ markets.  
      
    

### What We Offer

-   Competitive salary and benefits.
-   Flexible, hybrid, or remote working arrangements.
-   Opportunity to work across international markets in a high-impact role.
-   Collaborative team that values expertise, autonomy, and results.
-   Professional development budget for conferences and certifications.

## Requirements

### Must Have:

-   5+ years of hands-on Google Ads management experience.
-   Proven experience managing monthly media spends between $10K–$250K+.
-   Strong knowledge of TGA ad policies for restricted healthcare/therapeutic verticals.
-   Experience running campaigns in AU, US, and/or NZ markets with understanding of regional nuances.
-   Deep proficiency in Google Ads campaign types: Search, PMax, Display, YouTube/Video, and Demand Gen.
-   Hands-on experience with Meta Ads (Facebook & Instagram).
-   Strong analytical skills with experience in GA4, Looker Studio, and Excel/Sheets.
-   Excellent attention to detail, especially around compliance and budget management.  
      
    

### Highly Desirable:

-   Familiarity with AHPRA advertising guidelines.
-   Google Ads certifications (Search, Display, Video, Measurement).
-   Experience in conversion tracking setup, attribution modelling, and offline conversion imports.
-   Familiarity with Tag Manager, SA360, or other bid management platforms.
-   Agency experience managing multiple client accounts.
-   Understanding of complementary paid channels (Microsoft Ads, Programmatic).