# Product Marketing & Growth Specialist (SaaS)

**Company:** [Arpu Telecommunication Services](http://jobs.workable.com/companies/sb83Ryr2jXar4szbeFfPZj.md)
**Location:** Cairo, Egypt
**Workplace:** on site
**Department:** Cloud Communication

[Apply for this job](http://jobs.workable.com/view/e07b63b1-3eb5-40b4-9b47-ba150a2a2ba4)

## Description

**Role Overview**

We’re looking for a **Product Marketing & Growth specialist** to own how our CPaaS product is presented, communicated, and scaled. This role combines **content creation, product storytelling, digital marketing, and agency management**.

You’ll be responsible for building high-quality product materials (presentations, decks, brochures), while also driving **lead generation and growth through social media, email, and SEO**—leveraging modern AI tools to maximize efficiency and output.

**Key Responsibilities**

**1\. Product Content & Collateral**

-   Create and design:

-   Product decks & pitch presentations
-   SaaS documentation & one-pagers
-   Brochures and marketing materials

-   Translate complex product features into **clear, compelling messaging**
-   Ensure consistent brand voice across all materials
-   Use AI tools (e.g. ChatGPT, Canva, Notion AI) to accelerate content production

**2\. Digital Marketing & Growth**

-   Plan and execute **lead generation campaigns** across:

-   Social media
-   Email marketing
-   SEO & content marketing

-   Optimize funnels from awareness → conversion
-   Manage and improve landing pages and campaign performance
-   Track KPIs: CAC, conversion rates, lead quality

**3\. Agency & Social Media Management**

-   Manage external media/creative agencies
-   Define content calendars and campaign direction
-   Review and approve:

-   Social media content
-   Ad creatives
-   Campaign strategies

-   Ensure alignment with brand and growth objectives

**4\. Marketing Automation & AI Enablement, it’s a Plus.**

-   Set up and optimize:

-   Email automation workflows
-   Lead nurturing sequences
-   CRM integrations

-   Leverage AI tools for:

-   Content generation
-   Campaign optimization
-   SEO insights

-   Continuously test and improve workflows

## Requirements

**Experience**

-   2–3 years in **product marketing, growth marketing, or SaaS marketing**
-   Proven experience creating:

-   Product decks and presentations
-   Marketing collateral

-   Strong background in **digital marketing and lead generation**

**Skills**

-   Strong storytelling and copywriting ability
-   Good design sense (not necessarily a full designer, but strong taste)
-   Experience with:

-   Social media campaigns
-   Email marketing tools (e.g. HubSpot, Mailchimp)
-   SEO and GEO fundamentals

-   Experience managing agencies or freelancers.
-   Leverage AI Tools.