# Senior Performance Marketing - B2B

**Company:** [Dopay](https://jobs.workable.com/companies/k3ggKnLhNGfAqPvXVZ4YRJ.md)
**Location:** Cairo, Egypt
**Workplace:** on site
**Employment type:** Full-time
**Department:** Marketing

[Apply for this job](https://jobs.workable.com/view/e18b9399-9d7b-49a3-a60c-fd916127854b)

## Description

We are looking for a B2B Performance Marketing Manager to lead our customer acquisition strategy across all paid digital channels.

The ideal candidate combines deep expertise in paid media with a strong analytical mindset to build scalable acquisition engines. This role is responsible for planning, executing, optimizing, and growing paid marketing channels to deliver high-quality leads while continuously improving efficiency through data-driven decision making.

### 1\. Paid Media Execution & Optimization

-   Execute, manage, and optimize paid acquisition campaigns across Google Ads, Meta, LinkedIn, TikTok, and other relevant digital platforms.
-   Manage day-to-day campaign operations, including audience targeting, bidding, budget pacing, creative testing, and performance monitoring.
-   Develop targeted campaigns for SMEs, mid-market, and large enterprise businesses.
-   Execute prospecting, retargeting, lookalike audience, and account-based marketing (ABM) initiatives.
-   Identify opportunities to scale high-performing campaigns and reduce inefficient spending.

### 2\. Qualified Lead Generation & Acquisition Efficiency

-   Drive consistent growth in Marketing Qualified Leads (MQLs) while optimizing acquisition costs.
-   Monitor campaign performance and lead quality across channels, audiences, and segments.
-   Analyze acquisition performance to identify opportunities to improve MQL conversion rates and reduce Customer Acquisition Cost (CAC).
-   Continuously optimize campaign targeting, messaging, and conversion journeys to attract high-intent business prospects.
-   Provide actionable recommendations to improve marketing efficiency and overall acquisition performance.

### 3\. AI-Powered Performance Marketing

-   Actively leverage AI tools to improve campaign performance, audience analysis, creative testing, and decision-making.
-   Use AI-powered solutions to identify performance trends, detect inefficiencies, and uncover optimization opportunities.
-   Apply AI to accelerate creative ideation, ad copy testing, competitor analysis, and campaign experimentation.
-   Explore AI-driven automation to improve reporting accuracy, operational efficiency, and campaign management.
-   Stay updated on emerging AI marketing technologies and proactively test relevant tools and capabilities.

### 4\. Performance Analytics & Experimentation

-   Analyze campaign performance using GA4, Google Tag Manager, Looker Studio, and advertising platform analytics.
-   Monitor MQL volume, Lead-to-MQL conversion rates, Cost per MQL (CP-MQL), CAC, and campaign efficiency.
-   Ensure accurate conversion tracking, UTM implementation, and campaign attribution.
-   Design and execute structured A/B tests across audiences, creative assets, ad messaging, landing pages, and bidding strategies.
-   Prepare regular performance reports highlighting insights, optimization opportunities, and recommended actions.

### 5\. Cross-Functional Collaboration

-   Collaborate with Creative, Content, and Web teams to develop high-converting advertising assets and landing pages.
-   Translate campaign insights into clear creative briefs and optimization recommendations.
-   Coordinate with external performance marketing agencies to ensure execution quality and alignment with acquisition objectives.
-   Proactively flag performance risks, tracking issues, and opportunities for improvement.

## Requirements

-   +4 years of hands-on experience in performance marketing, including proven B2B lead generation experience.
-   Strong practical knowledge of Google Ads, Meta Ads, and LinkedIn Ads.
-   Proven experience generating qualified B2B leads and optimizing acquisition costs.
-   Demonstrable hands-on experience using AI tools for campaign optimization, performance analysis, automation, or creative experimentation.
-   Strong understanding of audience segmentation, conversion tracking, retargeting, and campaign optimization.
-   Proficiency in GA4, GTM, and performance reporting tools.
-   Strong analytical skills with the ability to translate campaign data into clear, actionable recommendations.
-   A proactive, results-oriented mindset with strong attention to detail and ownership.

-   Experience in B2B fintech, SaaS, HR tech, payroll, or financial services.
-   Experience running LinkedIn ABM campaigns.
-   Familiarity with AI-powered analytics, automation platforms, and advanced advertising tools.
-   Experience working with external marketing agencies.
-   Understanding of landing page conversion rate optimization (CRO).

Performance will be evaluated primarily against:

We're looking for someone who is not simply a campaign operator, but a performance-driven marketer who understands how to turn advertising investments into qualified business opportunities.

The ideal candidate is analytical, highly hands-on, AI-curious, and proactive, with the ability to independently identify problems, test solutions, and continuously improve performance.

## Benefits

**Why join dopay?**

We believe financial inclusion should make a real difference in people’s everyday lives. We empower businesses to better support their teams while giving workers greater control over their money. If you’re looking for a place where your creativity can make a meaningful impact on businesses and the people behind them, this is where you belong.