# Digital Performance Marketer - Meta

**Company:** [Karbon Business](null/companies/fym4fWr1SM3rA7BBetQBAN.md)
**Location:** Bengaluru, India
**Workplace:** on site
**Employment type:** Full-time

[Apply for this job](null/view/e2e767b9-444a-4176-ad3e-b9811e5e4a89)

## Description

**About Us**  
At Karbon, we're building the future of fintech with our flagship product, AI Accountant. By blending deep financial expertise with cutting-edge automation, we simplify bookkeeping, compliance, and financial operations for India's fastest-growing businesses.  
  
Backed by global investors like Y Combinator, we serve thousands of businesses and are rapidly scaling our automated solutions to deliver end-to-end finance operations.  
  

**Job Summary  
**We are hiring a **Digital Performance Marketer – Meta (5–8 years)** to own our paid acquisition engine across India. You will independently manage a monthly budget**,** driving qualified lead volume at target CPQL and building downstream sales pipeline.  
  

**Where You Can Create Impact** 

-   **Campaign Ownership:** Scale Meta (FB/IG) Ads end-to-end with ₹20L+/month spend, hitting strict CPQL and pipeline targets.
-   **Account Architecture:** Build structured prospecting, retargeting, and lookalike layers using a mix of Advantage+ and manual controls.
-   **Creative Testing:** Lead a high-velocity engine producing 15–25 ad variants/month (UGC, founder-led, short-form video), directing designers and video producers.
-   **Lead Quality Loop:** Collaborate with sales on form design, intent qualification, and spam control via weekly closed-loop CRM reviews.
-   **Tracking & CRO:** Own Pixel, CAPI, offline conversion uploads, and value-based bidding; run continuous landing page A/B tests.

## Requirements

**Must Haves:**

-   5–8 years in performance marketing, with **3+ years managing Meta Ads for B2B / SaaS / Fintech**
-   Proven experience managing **₹20L+/month** budgets in the Indian market.
-   Demonstrated ability to target SMB owners and finance ICPs without relying solely on job-title targeting.
-   Hands-on expertise in Pixel, CAPI, server-side tracking, and offline conversions.
-   Skilled in writing hooks, scripting, and executing structured creative sprints.
-   Focus on pipeline value and CRM revenue attribution over top-of-funnel CPL.  
    

**Good to Haves:**

-   Exposure to the Indian SMB accounting or Tally ecosystem.
-   Experience with Click-to-WhatsApp ads and lead-to-CRM automations.
-   Secondary channel exposure (Google Ads / YouTube) and CRO tools (Webflow, Unbounce, Hotjar).

## Benefits

Our Way of Life — The Karbon Values  

-   C – Collaborate to Win. We back each other and move with shared purpose—clients win when we win together.  

-   E – Excel Relentlessly. Precision matters. We aim for accuracy, consistency, and excellence in every ledger.  

-   O – Own It End-to-End. No loose ends. We take full responsibility—from data collection to final compliance.  

Perks & Benefits  

-   Upskilling Policy: Access to courses, tools, and continuous learning.  

-   Team Outings: Offsites and outings to celebrate wins and build camaraderie.  

-   Engagement Initiatives: Hackathons, open demos, game nights, and more.  

-   Flexible Work-from-Home: Up to 12 WFH days every 6 months.  

-   Menstrual WFH: Women employees can avail up to 3 WFH days per month.  

-   Mobility Benefits: Relocation support and travel allowances.  

-   Parental Support: Maternity, paternity, and adoption leave.